SFAMA Panel Discussion, “Building Brands in the Digital Era”

Panelists: Brian Solis, Scott Anderson

Moderator: Daniel Pinkham

Join us on Tuesday, October 29th for a lively discussion with two notable marketing thought leaders as they share their insights on building brands in the digital era and the emerging challenges and opportunities that brands face in today’s world of connected consumers.

Our panelists:

Brian Solis, consultant, highly sought after speaker, and author of the new book: What’s the Future of Business? Changing the Way Businesses Create Experiences.

Scott Anderson, VP, Outbound Marketing at Bazaarvoice, the network that connects brands and retailers to the authentic voices of people where they shop.

The conversation will be moderated by Daniel Pinkham, VP and partner at The Kenwood Group, a multi-channel brand experience agency located in San Francisco.

Attendees will receive Brian’s new book: What’s the Future of Business?

Date: Tuesday October 29th

Speaker / Panelist Bio’s

Moderator Daniel Pinkham

VP and Creative Director

The Kenwood Group

@kenwoodgroup

Daniel Pinkham has worked with the Kenwood Group, as VP and Creative Director to architect brand marketing, new launches, campaigns, channel communications, and corporate events for clients like Adobe, Square Enix, HP, Symantec, Infoblox, and VMware.

Brian Solis

Principal at Altimeter Group, Speaker & Author

@briansolis

Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author,prominent blogger, and keynote speaker. Brian has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. He works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.

Scott Anderson

Vice President, Marketing Bazaarvoice

@ScottsVoice

Scott Anderson is a 20+ year tech marketing leader who specializes in bringing global companies into the digital age. He is a change agent that believes in the power of participation and the evolving role technology plays in connecting businesses with their customers. In his current role as Vice President of Marketing at Bazaarvoice, Scott is helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses. Anderson currently oversees integrated marketing communications, demand generation, field marketing and operations at Bazaarvoice. Prior to Bazaarvoice, Anderson was VP of Global Marketing for a $54 Bn division at HP. In his role, Anderson led a number of global initiatives to evolve HP’s brand, drive demand, and build loyalty with customers around the globe. He was instrumental in defining and launching HP’s social strategy and approach. Prior to HP, Anderson held a variety of marketing positions at CNN International, Sun Microsystems, Agilent Technologies, Weyerhaeuser, and Herring Newman advertising. Anderson is a frequent speaker at industry marketing events such as Syndicate, DMA Summit, Google, and Dreamforce. He has been named a top digital marketer by BtoB magazine two years running.

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