November 24 - December 15
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AMA SF Blog
In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack one of the most misunderstood—and often mishandled—responsibilities for marketing leaders: how to show up in a board meeting. CMOs typically get a few minutes to convey progress, surface risks, and signal alignment across the entire GTM... read more →
In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →
In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →
AI is creating opportunities for marketers to succeed on the job in new ways. Recently, the AMA San Francisco Chapter partnered with Steven Fraga of Prompt Yes! to host “The AI Edge,” a hands-on workshop that showed how marketers can use AI to effectively to drive creative and strategic impact.... read more →