November 24 - December 15
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AMA SF Blog
In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →
In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →
AI is creating opportunities for marketers to succeed on the job in new ways. Recently, the AMA San Francisco Chapter partnered with Steven Fraga of Prompt Yes! to host “The AI Edge,” a hands-on workshop that showed how marketers can use AI to effectively to drive creative and strategic impact.... read more →
Generative AI didn’t just disrupt your marketing funnel—it devoured it. In this episode of Misadventures in Marketing, Peter Farago and Steve Haney revisit the classic debate—cast wide nets or throw sharp spears—but this time through the lens of AI-powered marketing. The rise of LLMs and generative search summaries has rewritten... read more →