Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention, many of which go ignored. In this session, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience, revealing how the brain processes information. The key is understanding what makes people pay attention, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you resonate with people and spark action.

GUEST SPEAKER:

Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently to corporate, academic, and government audiences on the importance of using brain science to craft. Carmen speaks frequently to corporate, academic and government audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act on it?

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