Join the American Marketing Association for the “Super Bowl Commercial Showdown” panel, featuring top advertising executives and brand strategists. Gain valuable insights as they dissect the year’s most impactful Super Bowl ads, exploring creative strategies, cultural relevance, emotional storytelling, and innovative technologies that drive engagement and maximize ROI.

This session offers a behind-the-scenes look at campaign development, media investment, and real-time ad performance measurement. Learn how brands balance entertainment with messaging to capture attention in the most competitive advertising space. Don’t miss this engaging discussion on the future of high-stakes advertising in today’s fragmented media landscape.

MODERATOR:

Andy Berkenfield – CEO, Duncan Channon

PANELISTS:

Taylor Shea King – Copywriter, Goodby Silverstein & Partners

David Morrisey – VP, Director of Brand Strategy, H/L Agency