Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” always comes up. What do organizations do with their communities? How do they do they solve business problems? And how do they evolve into social businesses that collaborate with their employees, customers, and partners to solve business problems?

This session will provide attendees with a solid understanding of what a social business is, how collaboration impacts business performance across the enterprise, and how organizations can move beyond just social media to evolving their organizations into a social business. The key here is to look at social as a long term strategic business initiative instead of as a short term marketing or PR initiative.

DATE & TIME

Wednesday, February 9, 2011

6:00-8:00pm

LOCATION

BARS + TONE

1550 Bryant Street

Penthouse–Eleventh Floor

San Francisco, CA 94103 (Map)

ABOUT THE SPEAKER

Jacob Morgan is the Principal of Chess Media Group, a management consulting and strategic advisory firm focused on helping PEOPLE understand new and emergent social technologies and how they can be used to solve business problems. Jacob is also the co-author of Twittfaced, a social media 101 book for business and has contributed to places such as USA Today, The Wall Street Journal, Zdnet, Edelman Digital, Marketing Profs, Media Post, CMSWire, and others. Jacob’s blog on social CRM, Enterprise 2.0, and social media is ranked by AdAge as one of the top 100 most influential marketing blogs in the world. Jacob is a passionate about people, traveling, and Chess and you may connect with him directly on Twitter @JacobM.

COST

SFAMA Members – Early Registration Pricing through Feb. 1, 2011 $25 ($35 after Feb. 1, 2011)

Non-members – Early Registration Pricing through Feb. 1, 2011 $35 ($45 after Feb. 1, 2011 )

Partner Member (WIC, Aberdeen Group, CIO IT, SVAMA, SFBIG, SF Chamber of Commerce, VMA, BAARC) – Early Registration $30 through Feb. 1, 2011 ($40.00 after Feb. 1)

Students – $20

Hors d’oeuvres will be provided.