Brands need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Stan Phelps’ book “Pink Goldfish” provides a framework for achieving competitive separation by embracing your flaws, instead of fixing them. In this intimate event for AMA SF, Stan will discuss ways that you can leverage your weaknesses into the unique qualities that set your brand apart.

The first 40 paid registrants for this event will receive a copy of the book “Pink Goldfish.”

BIO – Stan Phelps

Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America and Synergy. His award-winning books focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

SPUR is a short walk from either the Montgomery Street BART/Muni station or the Temporary Transbay Terminal.