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1355 Sansome St
San Francisco, CA 94111 United States Get Directions
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Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force

Hult International Business School 1355 Sansome St, San Francisco, CA, United States

Brand Advocates are your most passionate, loyal, and engaged customers, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet, blog, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn: 3 Ways to engage Advocates 5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales How to measure ROI from Advocate marketing programs A custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive, fast and fun session to see first-hand how it’s done. Light appetizers, wine and soft drinks WHERE: Hult International Business School, 1355 Sansome Street, San Francisco http://www.hult.edu/en/locations/undergraduate/san-francisco WHEN: Tuesday, April 28, 2015, 6:00 to 9:00pm COST: $25 members, $35 non-members SPEAKER: Rob Fuggetta, Founder & CEO, Zuberance http://www.brandadvocatebook.com  ; @robfuggetta Rob Fuggetta is a leading authority on brand […]... read more →

Social Media Trends for 2013 featuring Charlene Li

Hult International Business School 1355 Sansome St, San Francisco, CA, United States

Join us for our annual visit with one of the premier thought-leaders in social media, and learn how you can start applying future trends now to build and enhance your marketing strategy. About the speaker: Charlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association, as well as The Poynter […]... read more →

The End of Business as Usual with Brian Solis

Hult International Business School 1355 Sansome St, San Francisco, CA, United States

The End of Business as Usual with Brian Solis Brian Solis, award-winning author of Engage and his latest book, The End of Business as Usual, documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy, and objectives. Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.   Every paid attendee will receive a copy of his latest book  “The End of Business As Usual” Links: http://www.altimetergroup.com http://www.EndofBusiness.com http://www.bit.ly/engage2   […]... read more →