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Converting Online Visitors to Offline Customers

Blog Post

Tis the season to shop. Most of us go online to purchase our items or research where we can buy them. One of the most annoying obstacles is when we cannot find all the information we want. For example when there are two different addresses for the same business. In the blog post Converting Online Visitors to Offline Customers/a>... read more →

Social Listening Takes Courage, (And Why It’s Worth The Effort)

Blog Post

Before we enter a restaurant, we research it on Yelp. While checking in on Foursquare, we take a picture of our meal and post it on Instagram. After the meal we post on Facebook, our thoughts on the food, customer service, ambiance, etc. The consumers nowadays are becoming more vocal about the brands they use and the new ones they want to try. Social media has made our voice louder and more powerful. Some brands listen and some do not. In the blog post Social Listening Takes Courage, (And Why It’s Worth The Effort) by Resource.com; they discuss why it... read more →

The New Standard for Social Advertising!!!

Blog Post

By, Golden Ashby, SFAMA Social Media Director & Ashley Bening, SFAMA Blog Editor Social Advertising is a rapidly growing field and it is very important to have your process defined before you embark down this new path. Fortunately, we just had Maya Grinberg from Wildfire give us a crash course to help us get started. Maya has been featured in the Huffington Post, Social Media Today, and Social Media Examiner. Maya also lives and breathes social advertising as the Social Media Manager for Wildfire Interactive. She gave us a very thorough overview of the current landscape of Social Advertising across... read more →

The Evolution of Social Media

Blog Post

By Golden Ashby, SFAMA Social Media Director Social media marketing has changed so much over the past few short years. People thought that it was just a tool of marketing or public relations when they first started using it. Now they are starting to understand that it also encompasses advertising, customer service, digital, product, finance, IT, sales and more. Social Media is a powerful tool by itself. Smartphones, tablets, blogs, applications, geo-location and other platforms are helping to create a new brand of social consumer. Businesses need to learn how to market to these new consumers in order to be... read more →

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