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14 Reasons Why You Should Get a Digital Marketing Certificate

Blog Post
We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our careers and where they’re headed. It’s not just the world around us that is distracting, but even the very smart phones in our hands with our Facebook feeds, the constant beeping of the emails popping up in our inboxes, and the demands of our coworkers, families, friends, obligations and more.... read more →

Kick-starting 2019 with New Connections

Blog Post
The AMA SF began its new year with another SOLD OUT event: its second annual Career Fair. This year, the event was held at the incredible offices of Yelp. We hear people say, “Career Fairs are a thing of the past!” We at AMA SF don’t believe that is true! Those that think that have not attended one of our career fairs, where more than 225 marketers from all different career levels and job functions made connections with each other, as well as recruiters from companies such as Yelp, The Creative Group, FocusVision, CBS Interactive, Vitamin T, Crawford Group, and... read more →

What to look for When Engaging a Digital Marketing Agency

Blog Post
Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is obligatory for businesses to not only be present online but to boost up the visibility as much as possible. This has led to the rise of digital marketing agencies which help our business grow online. All business owners have digital marketing in the back of their minds to take care... read more →

AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability

AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming  How are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points. Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI)  Linda Sharp and Becke Broadbent will bring to their... read more →

Evolving Role of the Marketer

It's never been a more complicated time to be a marketer From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P's in a way that conveys effective brand voice. If you're lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more.  Speaker... read more →

Six Essential Tips To Keep The Social Media Marketing Gears Turning In Your Health Care Firm

Blog Post
Marketing responsibilities for a health care institution or hospital often do not include “Social Media Management” at the top of the to-do list. This is for good reason, since hospitals, pharmaceutical and biotech companies are highly regulated, concerned with product privacy and consumer trust. Often people use medical and health care services not out of desire, but out of necessity. Social media marketing therefore can be tricky for healthcare or hospitals as they struggle with understanding consumers’ psychographics and what really makes them tick. However, this does not mean that social media and their varying channels should not be prioritized.... read more →

Modern Marketing in the New P2P Collaborative Economy

From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers. Jeremiah Owyang, founder of Crowd Companies, will present the research that demonstrates corporations have to do much more than simply remain relevant, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand,... read more →