60 Search results for: feed

New Search

If you are not happy with the results below please do another search

The Marketing Career Accelerater: SF’s Paragon Career Networking Event

Blog Post
American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a creative portfolio station, tables with various Bay Area recruiters, a resume workshop, and—not one, not two, but three—presentations by hiring experts, every marketer undoubtedly walked away smarter about the career landscape and better equipped to land their next job. Since this was an open forum where attendees could casually mingle... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

Blog Post
When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked the five-part process of journey mapping and shared with us why she felt that this particular tool was essential to revealing consumer insights for businesses. Why Journey Mapping? The Internet has disrupted the marketing funnel. It’s no longer a straight line from brand awareness to purchase. It’s more of a... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital

Blog Post
Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half of digital marketers think they know their stuff? It might be because they didn’t receive any formal training. Research shows 82 percent learn on the job and it’s easy to see how that happens: Someone gets hired in an entry-level marketing position, then works their way up the ladder, learning... read more →

9 Content Marketing Influencers to Follow in 2019

Blog Post
Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically and are willing to invest more time and dollars into this initiative. What this means for content marketers is that they need to be on their toes to  come up with winning strategies that contribute to the organization’s bottom line. To be successful in their role, content marketers should constantly... read more →

5 Ways for Businesses to Cut Through the Content Clutter

Blog Post
In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least one digital device are spending 8.8 hours a day, on average, engaging with digital content, and that increases by two or more hours with the younger generations. That’s a lot of content consumption! With consumers spending more than a quarter of their day engaging with digital content, it’s easy for... read more →

5 Brands that Turned to Content Marketing to Drive Results

Blog Post
Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary magazine that brought together two disparate communities: agriculture and brand publishing. For farmers, this magazine was the agrarian version of the widely acclaimed Rolling Stones magazine. It was more than an agricultural journal. It was THE magazine that told farmers how to run their business. The magazine saw instant success... read more →

3 Reasons Why Your SMB Needs Instagram

Blog Post
Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On a personal level, Instagram has opened up a world of self-expression and global community. On a business level, Instagram is a burgeoning digital landscape full of lucrative opportunities. Social media has revolutionized the ways in which people interact with brands. In fact, 80 percent of people voluntarily follow and connect... read more →