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Watch: Consumer Insights in our New Normal (Webinar Recording)

Blog Post
> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday, November 19, to find out what our panel of experts from Pinterest, Dreyer's, Vox Media, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences, lessons... read more →

The Case for a Content Marketing Stack in 2021

Blog Post
If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020 and is expected to continue into 2021. That's why now's a good time to consider building a content marketing technology stack. What is a content marketing stack? Like a martech stack, a content marketing stack is a set of tools and resources you can use at different stages in the... read more →

Consumer Insights in our New Normal

Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday, November 19, to find out what our panel of experts from Pinterest, Dreyer's, Vox Media, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences, lessons learned, and what emerging... read more →

16 Content Marketing Tools to Have in Your Back-Pocket

Blog Post
As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand connect with its target audience. Here are 16 content marketing tools that can help you produce high-quality and engaging content. Sharpen your writing and editing processes, create engaging graphics and videos, and distribute the content effectively across various digital channels with these tools in your pack-pocket. Must-have Content Marketing Tools... read more →

Six Key Takeaways from The AMA Leadership Summit 2020: Elevate

Blog Post
As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA Leadership Summit, a forum to share insights and best practices, practical ideas for building your marketing community, and chapter successes and challenges. Because of the global health crisis, AMA, along with all other organizations with planned in-person, went digital which allowed all board members to participate from the comfort of... read more →

How to Keep Employees Engaged During the COVID-19 Pandemic

Blog Post
In order to slow the inevitable spread of the novel coronavirus (COVID-19), the government has turned to employers, asking them to do all that they can. On March 10th, Dr. Jay C. Butler, a top official with the U.S. Centers for Disease Control and Prevention (CDC), explained the agency’s rationale for its repeated calls to employers and ways in which they can help the fight. Humans are highly susceptible to COVID-19, a respiratory illness that has already infected nearly 1.5 million people across the globe and killed over 83,000 in its path. Butler believes the coronavirus will be around for... read more →

Volunteer Spotlight: Meet Alex Stoeffl

Blog Post
The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated their time and energy, and made a difference in the marketing community. This month, we’re recognizing Alex Stoeffl, our Event Programming Volunteer. Alex assisted me with many of our AMA SF events, and it was rare that he did not join us; he helped with a lot of the behind... read more →