A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.Are you a micro-enterprise or small business owner? This October, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the marketing tactics that every small business or micro-enterprise should be evaluating today!Over the past year and a half, micro-enterprises and small business owners have faced many challenges - likely ones that they had never anticipated. In order to... read more →
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Blog Post
They cater our For You Pages without warning, overrunning our feeds with content we didn’t ask for (but secretly wanted), and continually feed us videos that tap into our slightest interest, making us scroll further and further. If you’re a social media connoisseur, then you’ll probably know what I’m hinting at— TikTok. However, there is another realm beyond just culture and entertainment that this app is entering— the job market. Yes, that is correct, TikTok is now enhancing their platform into becoming a channel for job recruitment with TikTok Resumes. This past July, TikTok launched their pilot program TikTok Resumes.... read more →
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Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is to end hunger in these counties. The organization envisions a community where everyone is able to get enough nutritious food, in a dignified manner, to support the health and well-being of themselves and their families. In addition to neighborhood pantries, emergency pop-ups, grocery home delivery, and other programs, the organization... read more →
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A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. Press play to learn more. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between 1997 and 2012) are more diverse, more socially conscious, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. MaryLeigh Bliss, VP of Content, YPulse | LinkedIn As of VP of Content, MaryLeigh... read more →
A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between 1997 and 2012) are more diverse, more socially conscious, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. Register today for our next virtual event on June 17th where our expert panelists will help shed light on... read more →
Blog Post
Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what can be done? Short answer: The inability to produce meaningful content may come down to how B2B and B2C organizations approach marketing. B2B companies tend to be product-centric, while B2C businesses take a customer-first approach. It's a right brain, left brain disconnect. According to Global Lead at the LinkedIn B2B... read more →
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Message from the President: As this year closes, 2021 offers a new beginning and hopefully a gradual return to normalcy. Even in this challenging year, it’s been wonderful to see our community stay active and engaged through our virtual channels and events. Recently, we were excited to learn, our chapter had been awarded the AMA’s 2019-2020 Turn it Up Chapter of the Year Award . The award firmly establishes the AMA SF as the leading chapter in the West. Congratulations to former President, Maria Gianotti for her leadership, guiding the Board and volunteers to this incredible achievement. In announcing the... read more →