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DEI FAQ

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Question: What does DEI stand for? Answer: DEI stands for diversity, equity, and inclusion. Diversity: Differences that include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective. Equity: The fair treatment, access, opportunity, and advancement for all people, while at the same time identifying and eliminating barriers that have prevented the full participation of some groups. Inclusion: An outcome to ensure those that are diverse feel valued and welcome. Question: Why should marketers be concerned about DEI? Answer: A company with a diverse and inclusive culture has the potential to broaden its... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

Blog Post
In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive advertising to children. Weekend-Adventures is a program that helps kids in San Francisco’s Tenderloin neighborhood see who they are beyond their neighborhoods by leading experiences in the arts, sciences and the outdoors. ​Founder and CEO Adama Bryant believes strongly in the power of mindset, and that pretty much summarizes her... read more →

Alzheimer’s Association Shows How Volunteers Can Drive Marketing Impact

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Any nonprofit organization knows the strategic importance of volunteers in delivering programs to clients, helping fundraise, and providing administrative support. Here at the Alzheimer’s Association, our volunteers are also the “secret sauce” in our marketing efforts, including our brand. Our history The Alzheimer’s Association was founded in 1980 by a group of family caregivers and concerned individuals who recognized the unmet need for an organization that would unite caregivers, provide support to those facing Alzheimer’s, and advance research into the disease. Today, the Association reaches millions of people affected by Alzheimer's and all other dementia. We are the leading voluntary... read more →

4 Outdated Email Practices & How to Modernize your Email Marketing Program

Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. TUNE IN LIVE on Wednesday, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson, two Email Strategists from Validity, as they discuss 4 common email marketing practices that may be hurting you more than helping you, and the steps you can take to supercharge your email program and drive more conversions.... read more →

Customer Journey Mapping: Creating Meaningful Brand Experiences that Convert

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Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article I interviewed Kirsti Laasio, a Customer Experience (CX) management executive with a long track record spanning numerous board positions, advisory roles, and speaking engagements. We’ll walk through the basics of customer journey mapping, so you can start building unique brand experiences that turn your customers into raving fans. What Is... read more →

Is a Career in Content Marketing the Right Choice For You?

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Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career trends in content marketing have been positive and are expected to continue in 2022 and beyond. A survey by SEMrush indicates that 94% of marketers were currently incorporating content marketing as part of their overall marketing approach, and 68% aimed to increase their content marketing budgets in 2021. As the... read more →

WATCH | Marketing Workshop for Small Businesses and Micro-Enterprises

Blog Post
A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the marketing tactics that every small business or micro-enterprise should be evaluating today! Hear from small business owners, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza,TATO & Cafe Alma), and community and economic development lead, Pooja Rajani (En2Action), on what has worked, what hasn’t, and what marketing questions... read more →