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Superbowl Commercial Showdown Wrap Up

Blog Post
Earlier this month, Duncan Channon hosted the AMA SF for our "Superbowl Commercial Showdown" event in San Francisco.  It featured advertising veterans Taylor Shea King, David Morrissey, Adam Flynn,  Gerardo Garcia-Jurado, and moderator Andy Berkenfield. These industry insiders offered their unique takes of this year's Super Bowl commercials, highlighting standout campaigns and emerging trends in the high-stakes world of Super Bowl advertising. Thank you to our sponsors Kargo, Perion, StackAdapt, and SeedTag. Commercials Highlighted The goal of the discussion was not simply to talk about commercials being "good" or "bad" but elements and themes and where it had an impact. ... read more →

Is AI Coming for Your Marketing Job?

Blog Post
AI is transforming marketing, and it’s just getting started. With large language models (LLMs) now available at scale, rapid improvements are inevitable. The question isn't if AI will affect your job, but how much of it AI will take. Right now, it automates routine tasks and speeds up workflows, giving marketers more time for creativity, strategy, and connecting with people. AI may be advancing fast, but its role is to assist, not replace. Marketers must learn to use AI as a partner, not fear it as a rival. AI Assists Melinda Byerley, CEO of Fiddlehead Marketing, sees the potential clearly.... read more →

Marketing Hackathon

Be a part of AMA SF's premiere Marketing Hackathon event!The AMA SF Marketing Hackathon, co-hosted by Golden Gate University, offers cutting-edge marketing solutions to elevate select non-profit partners. This dynamic, collaborative event brings together creative minds, technical experts, and innovative thinkers from the marketing industry. Set in San Francisco, this full-day event focuses on leveraging the latest strategies in social media and email marketing to tackle real-world challenges.Participants will form teams that include industry experts serving as mentors. Under their guidance, the hackathon provides a platform for skill enhancement, professional networking, and creative problem-solving, all while making a significant community... read more →

“The New Normal” For Marketing Industry Jobs: Tips For Applying and Standing Out

Blog Post
A more robust, yet still highly competitive, job market is likely to take shape in 2024. Whether you’re entering the workforce, are in between jobs, or are looking for a career change, the right prep and planning can help you stand out from hundreds or thousands of other applicants.  We spoke with Larissa Gerlach, Senior Recruiter with Talentfoot and an organizer and speaker with AMA SF’s Career Accelerator on Feb. 6th, 2024, to learn more about the opportunities and challenges job seekers can expect this year. The state of hiring for marketing jobs in 2024 Gerlach believes that 2024 will... read more →

AMA SF’s Predictions for 2024: Our Experts Share Their Insights

Blog Post
As marketers, we’re used to keeping one eye on the now and an eye toward the future. What better time to assess what’s ahead than the New Year? We polled our members and the AMA San Francisco board to hear the changes and trends they expect to shape how marketers do their jobs in 2024.  AI’s impact continues to reverberate “Generative AI” may not be Oxford’s Word Of The Year — that honor goes to “rizz” — but there’s no doubt that artificial intelligence (AI) tools will continue to reshape how marketers engage with their everyday responsibilities. The possibilities are... read more →

A Guide to Leveraging ChatGPT for Effective Marketing Experiences

Blog Post
By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter for every piece of tech that comes along (I have yet to engage with the Metaverse or NFTs), but in my role marketing New York City as a tourism destination, ChatGPT has become an essential part of my workflow. In this post, I'll provide some context about how this tool... read more →

Priorities and Tips for Content Marketing Success in 2023

Blog Post
A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s potential for lower cost and better results than other marketing strategies. As a content marketing leader, the current environment presents an opportunity to rise to the challenge and prepare your team to make a greater impact for your organization. This article identifies emerging priorities for content marketing in 2023, along with tips to set up your team for success. Priorities... read more →