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American Marketing Association San Francisco
Events from this organizer
How Brands Are Making It Happen in the Metaverse
Learn from industry experts who are building brand experiences in the metaverse. RSVP today!Join the AMA SF on Janaury 26th for Part 2 of our thought leadership conversation: Explore the Metaverse. Catch Michelle Excel, Moderator and Chief Strategist from the Antipodean, along with our esteemed panelists: Jessica Berger, VP Innovation, Publicis Media, Vanessa Scanlan, VP, Executive Producer, Deutsch LA, and Danny Paul, Executive Creative Director, The Electric Factory.Our first session was all about the what and potential of “the metaverse”. The second will feature those who are making things in the metaverse:Their experiences in identifying, selling-in, designing, building and managing engagement of their projectsDiscussing what it takes to build literacy, educate, build consensus and roadmapsWhat excites (and scares) them most about the metaverse and what they’re doing to stay immersedMarketers who attend any of our metaverse sessions can also be entered to win an Oculus Quest!See you there!------------------------SPEAKERSJessica Berger - VP, Innovation, Publicis Media | LinkedInSpecializing in innovation and strategy, Jessica helps brands push boundaries across rapidly emerging technologies and platforms, seamlessly transitioning them into what’s next. At Publicis, she oversees various future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With […]... read more →
Free
Skill Academy: Digital Marketing with David Kellam
Gain knowledge about Digital Marketing, Social Media Marketing, Branding, and Website Design in this four part series.About David: David Kellam is a certified self-taught marketer specializing in strategy, planning, and operations. He is the founder of Best Viable Digital Marketing Services and developing The Sacred Junction—an online mental health therapist matching service. He is currently a digital marketing captain (instructor) with COOP Careers—a professional development and tech training nonprofit. As a former performing arts professional, David loves creativity and collaboration. He is passionate about supporting powerful, compassionate missions with strategy, tools, and process. He is an east coast transplant enjoying life in the San Francisco bay area.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real […]... read more →
Free
Talking Our Talk : How to Reach and Engage Diverse Audiences
Learn from marketing and advertising pros who are engaging and persuading diverse audiences.Join the AMA San Francisco on Thursday, February 23rd, at 1 PM Pacific for a roundtable discussion.Talking Our Talk : How to Reach and Engage Diverse Audiences. This roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity. You will learn how companies of all kinds are beginning to drive social equity, not just as change agents, but as smart business organizations. These marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations. How do they reach these diverse audiences and speak to their dreams, desires, issues, and concerns? Is it in one voice? Or many? That is the question that will be answered in this special DEI roundtable. If you’re a professional marketer, advertiser or communicator, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity. See you there!------------------------SPEAKERSDr. Jake Beniflah, Moderator, Author […]... read more →
Free
Skill Academy: Brands, Business, and Bullshit with BradleyBrands
Introduce Marketers to the core concept of how strategy will strengthen their careers as a marketer. To also help them sniff out the bullsSession Topics:What is Brand StrategyWhat is Business StrategyHow are these relatedAnd How are they notWhat comes next About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise, these organizations and business professionals gain marketing material, strategies, and ideas curated to their needs and business goals.AMA SF Externship Academy Business Sponsors:JUMAArete Dance CompanyLos Altos Women’s Acupuncture Clinic... read more →
Free
Skill Academy: Social Media Marketing with Thomas Moyer
Exploration of paid digital media marketing with a special emphasis into social media, media strategy, planning, and execution.About Thomas: THOMAS P. MOYER, PMP is a media expert with over 15 years of experience. He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA. Part time, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously, his career experience includes stints at Genentech, Dentsu Aegis Network - Empower Media Team, M&C Saatchi Mobile, T3, The Think Tank, Kenshoo, Mediaplex (a division of ValueClick), and Microsoft. He’s also an acting advisory with CooMo, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional, David loves creativity and collaboration. He is passionate about supporting powerful, compassionate missions with strategy, tools, and process. He is an east coast transplant enjoying life in the San Francisco bay area.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing […]... read more →
Free
Skill Academy: Your First Company Site Redesign with Eric Weidner
An Insider's 5 Tips on Launching a New Corporate WebsiteSession Overview: Experienced web designers and developers understand behind-the-scenes issues can crush a website redesign project. Learn the top five things veterans know so you can keep your project on-time and on-budget.About Eric: Eric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career, he has crafted this skill into a practical, systematic process - launching successful online marketing campaigns with skilled, distributed workforces for many types of ambitious, dynamic companies across the globe.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career […]... read more →
Free
Finding Your Audience in the Metaverse
Making the Metaverse Work For You: Session 3Join the AMA SF on May 18th for Part 3 of our thought leadership conversation: Explore the Metaverse. The metaverse means many things to many people, and while some communities or platforms may be niche, others are in the hundreds of millions. In this session we will talk to industry experts about the various platforms and communities that make up the metaverse and deep-dive on who is there, and their characteristics and behaviors. We’ll also discuss best practices for reaching and engaging with any audience, anywhere, and how those best practices should carry through in game, immersive and web3 worlds. How do you show up authentically, respectfully, accessibly? How do you add your voice, your presence in a positive way and how does that complement your web2 presence? This is a vital panel for any brand wanting to answer questions about compatibility, behavior and reach in “the metaverse” and anyone creating – or interested in creating – experiences. We are honored to have panelists with backgrounds in user experience design, community building, immersive technology and who look at the metaverse through a lens of inclusion, accessibility, and impact.------------------------ SPEAKERSMichelle Excell (Moderator),Chief Strategist, The […]... read more →
Free