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Skill Academy: Social Media Marketing with Thomas Moyer
Skill Academy: Social Media Marketing with Thomas Moyer
Exploration of paid digital media marketing with a special emphasis into social media, media strategy, planning, and execution.About Thomas: THOMAS P. MOYER, PMP is a media expert with over 15 years of experience. He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA. Part time, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously, his career experience includes stints at Genentech, Dentsu Aegis Network - Empower Media Team, M&C Saatchi Mobile, T3, The Think Tank, Kenshoo, Mediaplex (a division of ValueClick), and Microsoft. He’s also an acting advisory with CooMo, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional, David loves creativity and collaboration. He is passionate about supporting powerful, compassionate missions with strategy, tools, and process. He is an east coast transplant enjoying life in the San Francisco bay area.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing […]... read more →
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Brands and The Great Progression
Brands and The Great Progression
How today’s leadership teams can align their company’s brand with coming seismic shifts in AI, climate, demographics, and even politicsFeaturing Peter Leyden, Founder, Reinvent Futures, in conversation with Tony Wessling, coFounder, Chromium Group. Produced in partnership with AMA SF.Please join us for an evening of networking and conversation, as Peter Leyden and Tony Wessling discuss the very different but potentially better future barreling towards us, and how brand leadership will need to think and plan quite differently as well. They will talk about how to take advantage of the opportunities of what Leyden calls The Great Progression and sidestep the many pitfalls that may lie ahead too. They will touch on how a wide range of fundamental system changes driven by AI, demographics, politics, and climate will continue to transform the expectations customers have for the brands and companies with which they align.What is The Great Progression?In the next 25 years, the world arguably will deal with climate change and transition the bulk of our core energy sources from carbon to clean. We will transition our transportation systems from the internal-combustion engine to electric mobility as part of an even larger process of reinventing cities. We will scale up brand […]... read more →
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Skill Academy: Your First Company Site Redesign with Eric Weidner
Skill Academy: Your First Company Site Redesign with Eric Weidner
An Insider's 5 Tips on Launching a New Corporate WebsiteSession Overview: Experienced web designers and developers understand behind-the-scenes issues can crush a website redesign project. Learn the top five things veterans know so you can keep your project on-time and on-budget.About Eric: Eric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career, he has crafted this skill into a practical, systematic process - launching successful online marketing campaigns with skilled, distributed workforces for many types of ambitious, dynamic companies across the globe.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career […]... read more →