-
Data-Driven: The Future Is Now
Data-Driven: The Future Is Now
The volume of data has grown at unprecedented rate over the last few years. In fact, according to IBM, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity. Data science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape, specifically in emerging areas like programmatic advertising, AI, and predictive analytics. Attendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.... read more →
