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How Brands Are Making It Happen in the Metaverse
Learn from industry experts who are building brand experiences in the metaverse. RSVP today!Join the AMA SF on Janaury 26th for Part 2 of our thought leadership conversation: Explore the Metaverse. Catch Michelle Excel, Moderator and Chief Strategist from the Antipodean, along with our esteemed panelists: Jessica Berger, VP Innovation, Publicis Media, Vanessa Scanlan, VP, Executive Producer, Deutsch LA, and Danny Paul, Executive Creative Director, The Electric Factory.Our first session was all about the what and potential of “the metaverse”. The second will feature those who are making things in the metaverse:Their experiences in identifying, selling-in, designing, building and managing engagement of their projectsDiscussing what it takes to build literacy, educate, build consensus and roadmapsWhat excites (and scares) them most about the metaverse and what they’re doing to stay immersedMarketers who attend any of our metaverse sessions can also be entered to win an Oculus Quest!See you there!------------------------SPEAKERSJessica Berger - VP, Innovation, Publicis Media | LinkedInSpecializing in innovation and strategy, Jessica helps brands push boundaries across rapidly emerging technologies and platforms, seamlessly transitioning them into what’s next. At Publicis, she oversees various future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With […]... read more →
Free
Skill Academy: Digital Marketing with David Kellam
Gain knowledge about Digital Marketing, Social Media Marketing, Branding, and Website Design in this four part series.About David: David Kellam is a certified self-taught marketer specializing in strategy, planning, and operations. He is the founder of Best Viable Digital Marketing Services and developing The Sacred Junction—an online mental health therapist matching service. He is currently a digital marketing captain (instructor) with COOP Careers—a professional development and tech training nonprofit. As a former performing arts professional, David loves creativity and collaboration. He is passionate about supporting powerful, compassionate missions with strategy, tools, and process. He is an east coast transplant enjoying life in the San Francisco bay area.What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real […]... read more →
Free
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2023 AMA Winter Academic Conference
Marketing During Times of Change We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. Mark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville, TN, which will shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change. If you cannot join us in Nashville, select virtual programming will be available. More details will be made available this Fall.... read more →
Talking Our Talk : How to Reach and Engage Diverse Audiences
Learn from marketing and advertising pros who are engaging and persuading diverse audiences.Join the AMA San Francisco on Thursday, February 23rd, at 1 PM Pacific for a roundtable discussion.Talking Our Talk : How to Reach and Engage Diverse Audiences. This roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity. You will learn how companies of all kinds are beginning to drive social equity, not just as change agents, but as smart business organizations. These marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations. How do they reach these diverse audiences and speak to their dreams, desires, issues, and concerns? Is it in one voice? Or many? That is the question that will be answered in this special DEI roundtable. If you’re a professional marketer, advertiser or communicator, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity. See you there!------------------------SPEAKERSDr. Jake Beniflah, Moderator, Author […]... read more →
Free