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Join us for some holiday cheer at one of our favorite venues!

Bite Communications 345 Spear Street, San Francisco, CA, United States

The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food, incredible view, titillating conversation and oh, that holiday cheer we mentioned before. (Price includes food and that holiday cheer) Paid parking is available within the building complex. Many thanks to our Event Sponsors . Venue Sponsor... read more →

Leading the Marketing Planning Initiative – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Leading the Marketing Planning Initiative Podcast, by Instructor Greg Marshall, Charles Harwood Professor of Marketing and Strategy, Crummer Graduate School of Business at Rollins College Leading the Marketing Planning Initiative Brochure A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. We approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group, breakouts and feedback, application exercises and a plan of attack to take home to lead your own marketing planning process. Leading the Marketing Planning Initiative – Learning Objectives How can you lead and influence the success of your […]... read more →

Rethinking the Customer Experience – San Francisco, CA

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown, CEO, MarketCulture Strategies, Inc. Rethinking the Customer Experience Brochure Customer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization, from marketing, sales and customer service, to product development, the leadership team and beyond. How can your organization ensure a business-building customer experience? Marketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance. Through presentations, interactive case examples, and team project work, you will learn how to […]... read more →

Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014

Overview Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. In this webinar, Lean Startup thought leader and New York Times bestselling author, Brant Cooper will examine how customer development best practices are changing and what you, an entrepreneur, need to know to align with those changes in 2014. Register Now Key Takeaways You will learn: How to get started and discover your customers How to develop rock solid market segments and why they’re key to success How to document assumptions around business activities, expected customer behavior, and actionable metrics How to develop a road map of customer interaction and experimentation to validate your business model in 2014 The Innovation Spectrum Speaker Brant Cooper, Moves the Needle, Market by Numbers Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced […]... read more →

Integrated Marketing Communications – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess, President & Co-Founder of Blue Focus Marketing Integrated Marketing Communications Brochure? Marketers are beginning to understand that their brands live in the connections, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Marcom plays an essential role to inform and educate customers and prospects about brands, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional, digital and social media into a single, cohesive, holistic approach. This workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies, exercises, and best practices, you will learn how to create an integrated […]... read more →

Time to Get into the Spirit!

Southside Spirit House 575 Howard St, San Francisco, CA, United States

Join the sfAMA at Southside Spirit House and try something you’ve never had before. How about their Absinthe Punch for example? Absinthe has a legendary past and is cloaked in a bit of mystery. Part of its allure was due to its aphrodisiac and narcotic properties. It was once popular with authors such as Baudelaire and artist Van Gogh who claimed it helped stimulate their creativity. Eventually, in 1912 absinthe was banned in America and later in France in 1915. What we see as absinthe now is not quite what it was back at the turn of the 20th century. But it still might be fun to try. If absinthe isn’t your thing, don’t worry, there will be plenty of beer, wine and other libations to suit your fancy. Where: Southside Spirit House, 575 Howard Street (between 1st and 2nd), San Francisco When: Friday, February 28, 2014, 5:30pm to 8:30pm Cost: $10 for sfAMA members / $15 for non-members Cash Bar... read more →

Health Care Marketing – San Francisco

San Francisco Marriott Union Square 480 Sutter Street, San Francisco, CA, United States

Health Care Marketing - Building Brands. Moving Markets. Delivering Value. Listen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development. She is also the editor of AMA's Marketing Health Services magazine. Health Care Marketing Brochure? Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability. Health Care Marketing - Learning Objectives Understand and seize opportunities resulting from reform, medical advances, demands for quality and outcomes, health-conscious consumers, social media and more. Discuss steps to develop and implement more refined, targeted and leaner marketing plans that deliver results. Get insights into consumer needs, behaviors and successful targeting tactics by age, culture, […]... read more →

SXSW 2014 Trends and Hot Topics

Resource 303 Second Street, Ste. North 600, San Francisco, CA, United States

Join us at digital marketing agency Resource in San Francisco for our annual update on “Trends & Hot Topics.” This year we’re taking a deep dive into trending topics from the popular SXSW Interactive conference in Austin, TX. Whether you attend the show in Austin or not, you won’t want to miss this lively and interactive panel discussion about hot topics fresh from the brand makers, and what our experts predict as the upcoming trends this year in social, mobile, wearable technology, consumer products and other trends to expect in 2014. Moderated by Michael Brito, author, blogger, speaker, teacher and social media expert from Edelman Digital, Yahoo, Intel, and other influential technology brands. Learn from the experts. Join the discussion. Network with new friends and old. Don’t miss our March event! Cash Bar / Light Appetizers WHERE: Resource 303 Second Street (at Folsom) Ste. North 600 San Francisco WHEN: Tuesday, March 18, 2014, 6:00 to 9:00pm AGENDA: Registration 6:00 to 6:30 pm Panel Discussion 6:30 to 8:00 pm Networking & Cocktails 8:00 to 9:00 pm COST: $25 members, $35 non-members MODERATOR: Michael Brito Group Director, WCG http://www.britopian.com @britopian Michael Brito is a Group Director at WCG, a W2O Group company. […]... read more →

Successfully Managing the Creative Process – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. Successfully Managing the Creative Process Brochure The creative process is often free-flowing and loose. But to be successful in marketing, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to provide effective feedback on creative work, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative, and hands-on experience in developing and evaluating strategic alternatives. Successfully Managing the Creative Process – Learning Objectives Understand and practice the development and evaluation of a successful creative strategy Know the right information that leads to a strong creative output Be better able to align the team on direction Understand how Brand Personality is used to strengthen creative efforts Learn how to strengthen tactical ideation and results Learn how to better evaluate the creative product and measure its effectiveness Be […]... read more →