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Marketing Insights from Marketing Research

Silverado Resort & Spa 1600 Atlas Peak Rd, Napa, CA, United States

Marketing Insights from Marketing Research Trends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification, crowdsourcing, big data analytics, and experimental marketing have forever changed the way we conduct market research. Come hear case studies, points of view and best practices in how companies have applied innovative research approaches to answer today’s continually evolving marketing questions. The San Francisco American Marketing Association and Marketing Research Association have partnered to bring you a day of knowledge sharing, collaboration and learning in beautiful Napa Valley. You won’t want to miss this unique opportunity to discuss, debate and share ideas with enthusiastic, like-minded professionals. ———>Register Now: Scroll to Bottom of Page<——— Dates: September 19 – Evening Networking Event September 20 – All day Agenda: Networking Event (Thursday Networking Event only) 6:30 to 8:30pm: Mansion Lounge at Silverado Resort and Spa $35 – Member/Non Member (early registration until Sept 1) $50 – Member/Non Member at the door and after Sept 1) Thursday/Friday Event Includes Thursday Networking Event 7:30am to 4:00pm: Breakfast and lunch included with registration Early Registration (Will […]... read more →

What’s the Future of Business – Architecting Brands in a New Era

CBS Interactive 235 2nd St, San Francisco, CA, United States

SFAMA Panel Discussion, “Building Brands in the Digital Era” Panelists: Brian Solis, Scott Anderson Moderator: Daniel Pinkham Join us on Tuesday, October 29th for a lively discussion with two notable marketing thought leaders as they share their insights on building brands in the digital era and the emerging challenges and opportunities that brands face in today’s world of connected consumers. Our panelists: Brian Solis, consultant, highly sought after speaker, and author of the new book: What’s the Future of Business? Changing the Way Businesses Create Experiences. Scott Anderson, VP, Outbound Marketing at Bazaarvoice, the network that connects brands and retailers to the authentic voices of people where they shop. The conversation will be moderated by Daniel Pinkham, VP and partner at The Kenwood Group, a multi-channel brand experience agency located in San Francisco. Attendees will receive Brian’s new book: What’s the Future of Business?   Date: Tuesday October 29th   Time: 6:00-9:00 pm   Cost: Member – $35 and Non-Member $65   Members Click “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.  For help or assistance, please email info@sfama.org   Where: CBS interactive            235 2nd st            San Francisco, CA 94105 […]... read more →

Spice up your Thanksgiving with your friends from the sfAMA!

111 Minna Gallery 111 Minna St, San Francisco, CA, United States

Why wait for Thanksgiving when you can begin celebrating all you have to be thankful for on Tuesday, November 26 with your friends at the sfAMA. Get in the party mood with delicious food and drinks and meet up with old friends and make some new ones at the sfAMA networking mixer at 111 Minna Gallery. This has always been a fun event! So bring friends and colleagues. The more the merrier! Many thanks to our Event Sponsors... read more →

Join us for some holiday cheer at one of our favorite venues!

Bite Communications 345 Spear Street, San Francisco, CA, United States

The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food, incredible view, titillating conversation and oh, that holiday cheer we mentioned before. (Price includes food and that holiday cheer) Paid parking is available within the building complex. Many thanks to our Event Sponsors . Venue Sponsor... read more →

Leading the Marketing Planning Initiative – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Leading the Marketing Planning Initiative Podcast, by Instructor Greg Marshall, Charles Harwood Professor of Marketing and Strategy, Crummer Graduate School of Business at Rollins College Leading the Marketing Planning Initiative Brochure A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. We approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group, breakouts and feedback, application exercises and a plan of attack to take home to lead your own marketing planning process. Leading the Marketing Planning Initiative – Learning Objectives How can you lead and influence the success of your […]... read more →

Rethinking the Customer Experience – San Francisco, CA

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown, CEO, MarketCulture Strategies, Inc. Rethinking the Customer Experience Brochure Customer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization, from marketing, sales and customer service, to product development, the leadership team and beyond. How can your organization ensure a business-building customer experience? Marketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance. Through presentations, interactive case examples, and team project work, you will learn how to […]... read more →

Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014

Overview Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. In this webinar, Lean Startup thought leader and New York Times bestselling author, Brant Cooper will examine how customer development best practices are changing and what you, an entrepreneur, need to know to align with those changes in 2014. Register Now Key Takeaways You will learn: How to get started and discover your customers How to develop rock solid market segments and why they’re key to success How to document assumptions around business activities, expected customer behavior, and actionable metrics How to develop a road map of customer interaction and experimentation to validate your business model in 2014 The Innovation Spectrum Speaker Brant Cooper, Moves the Needle, Market by Numbers Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced […]... read more →

Integrated Marketing Communications – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess, President & Co-Founder of Blue Focus Marketing Integrated Marketing Communications Brochure? Marketers are beginning to understand that their brands live in the connections, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Marcom plays an essential role to inform and educate customers and prospects about brands, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional, digital and social media into a single, cohesive, holistic approach. This workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies, exercises, and best practices, you will learn how to create an integrated […]... read more →

Time to Get into the Spirit!

Southside Spirit House 575 Howard St, San Francisco, CA, United States

Join the sfAMA at Southside Spirit House and try something you’ve never had before. How about their Absinthe Punch for example? Absinthe has a legendary past and is cloaked in a bit of mystery. Part of its allure was due to its aphrodisiac and narcotic properties. It was once popular with authors such as Baudelaire and artist Van Gogh who claimed it helped stimulate their creativity. Eventually, in 1912 absinthe was banned in America and later in France in 1915. What we see as absinthe now is not quite what it was back at the turn of the 20th century. But it still might be fun to try. If absinthe isn’t your thing, don’t worry, there will be plenty of beer, wine and other libations to suit your fancy. Where: Southside Spirit House, 575 Howard Street (between 1st and 2nd), San Francisco When: Friday, February 28, 2014, 5:30pm to 8:30pm Cost: $10 for sfAMA members / $15 for non-members Cash Bar... read more →

Health Care Marketing – San Francisco

San Francisco Marriott Union Square 480 Sutter Street, San Francisco, CA, United States

Health Care Marketing - Building Brands. Moving Markets. Delivering Value. Listen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development. She is also the editor of AMA's Marketing Health Services magazine. Health Care Marketing Brochure? Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability. Health Care Marketing - Learning Objectives Understand and seize opportunities resulting from reform, medical advances, demands for quality and outcomes, health-conscious consumers, social media and more. Discuss steps to develop and implement more refined, targeted and leaner marketing plans that deliver results. Get insights into consumer needs, behaviors and successful targeting tactics by age, culture, […]... read more →