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Shining the Spotlight on Our Bay Area Marketing Community

The offices of Lewis PR 575 Market Street#1200, #1200, San Francisco, CA, United States

At our July 25th event the spotlight shines on our members and marketing colleagues. The SFAMA has been supporting the Bay Area Marketing community for more than 75 years. Times have changed and so have we. Join us on this very special night as we honor our past and celebrate the future. We will officially launch our new branding, brilliantly designed and executed by San Francisco-based sponsor Unit + Partners. With our new brand, fresh look and an energized Board of Directors, the SFAMA is here to serve your professional needs. Our host, LEWIS PR has generously donated their venue and DJ Rompa Romp will be on hand to perform while Urban Reel will be shooting the celebration. Be a part of the thriving Bay Area marketing community and network with the best and brightest. Enjoy great conversations over drinks and appetizers. Bring plenty of business cards for raffles and networking. This event promises to be one of our biggest networking events of the year! Join us! When: Thursday, July 25, 2013 Time: 6:00 p.m. – 8:30 p.m. Where: The offices of LEWIS PR 575 Market Street, Suite 1200, San Francisco Cost: Free! About our sponsors: UNIT partners is a […]... read more →

Donation

Inbound Marketing Summit – Partner Event

Fort Mason Center Golden Gate National Recreation Area, Landmark Building C, 2 Marina Blvd, San Francisco, CA, United States

The San Francisco AMA is excited to announce our partnership with The Pulse Network’s annual Inbound Marketing Summit San Francisco. Join us at an innovative learning experience like no other – the SFAMA Genius Bar! The SFAMA Genius Bar gives IMS attendees the opportunity to have valuable one-on-one conversations with top industry experts during breaks. Talk to digital marketing professionals, get advice from top social media gurus and learn from renowned specialists including Adam Helweh, CEO of Secret Sushi Creative, Social Media Coach Janet Fouts and many others! Receive a discounted pass to Inbound Marketing Summit – the one event that brings together CMOs, business leaders, agency execs and their teams, awesome keynotes, expert panels, plus solutions providers and their tools, all in a dynamic, community-based setting.  Learn about the latest in social business, content marketing, big data, mobile technologies and more. Explore how to turn your plans into action with exclusive demos, showcases and engage in this unique multimedia experience. For the low price of $99, receive full access to two days of networking with leading digital marketing professionals, learn about social business, content marketing, mobile technologies and more. Bring your laptop for a hands-on marketing tutorial that will […]... read more →

Networking In The Digital Era With Porter Gale and Brian Solis

Kiip 970 Folsom Street, San Francisco, CA, United States

Learn from the networking pros: networking best practices with Porter Gale and Brian Solis, together with special guest George John, in a dynamic discussion about how to focus on your passions and reorganize your networking around your values and beliefs. The SFAMA welcomes Porter Gale, former VP of Marketing for Virgin America, and author of this summer’s must read title “Your Network Is Your Net Worth.” Joining Porter is Brian Solis, principal at Altimeter Group and popular speaker and author, and George John from Rocket Fuel. With plenty of opportunity to ask questions and participate in the discussion, you’ll come away with tips and tricks on how to build and maintain a personal network in the digital era that sets you up for success throughout your career. After the interactive discussion, you’ll have a chance to flex your networking muscles as we turn the program into a networking party – complete with cocktails and light appetizers. The event is at Kiip, one of Fast Company’s 50 Most Innovative Companies for 2013. No sign on the building or door, look for the 970 address on Folsom between 5th & 6th streets. Ring the buzzer and we’ll let you in. Whether you’re […]... read more →

Marketing Insights from Marketing Research

Silverado Resort & Spa 1600 Atlas Peak Rd, Napa, CA, United States

Marketing Insights from Marketing Research Trends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification, crowdsourcing, big data analytics, and experimental marketing have forever changed the way we conduct market research. Come hear case studies, points of view and best practices in how companies have applied innovative research approaches to answer today’s continually evolving marketing questions. The San Francisco American Marketing Association and Marketing Research Association have partnered to bring you a day of knowledge sharing, collaboration and learning in beautiful Napa Valley. You won’t want to miss this unique opportunity to discuss, debate and share ideas with enthusiastic, like-minded professionals. ———>Register Now: Scroll to Bottom of Page<——— Dates: September 19 – Evening Networking Event September 20 – All day Agenda: Networking Event (Thursday Networking Event only) 6:30 to 8:30pm: Mansion Lounge at Silverado Resort and Spa $35 – Member/Non Member (early registration until Sept 1) $50 – Member/Non Member at the door and after Sept 1) Thursday/Friday Event Includes Thursday Networking Event 7:30am to 4:00pm: Breakfast and lunch included with registration Early Registration (Will […]... read more →

What’s the Future of Business – Architecting Brands in a New Era

CBS Interactive 235 2nd St, San Francisco, CA, United States

SFAMA Panel Discussion, “Building Brands in the Digital Era” Panelists: Brian Solis, Scott Anderson Moderator: Daniel Pinkham Join us on Tuesday, October 29th for a lively discussion with two notable marketing thought leaders as they share their insights on building brands in the digital era and the emerging challenges and opportunities that brands face in today’s world of connected consumers. Our panelists: Brian Solis, consultant, highly sought after speaker, and author of the new book: What’s the Future of Business? Changing the Way Businesses Create Experiences. Scott Anderson, VP, Outbound Marketing at Bazaarvoice, the network that connects brands and retailers to the authentic voices of people where they shop. The conversation will be moderated by Daniel Pinkham, VP and partner at The Kenwood Group, a multi-channel brand experience agency located in San Francisco. Attendees will receive Brian’s new book: What’s the Future of Business?   Date: Tuesday October 29th   Time: 6:00-9:00 pm   Cost: Member – $35 and Non-Member $65   Members Click “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.  For help or assistance, please email info@sfama.org   Where: CBS interactive            235 2nd st            San Francisco, CA 94105 […]... read more →

Spice up your Thanksgiving with your friends from the sfAMA!

111 Minna Gallery 111 Minna St, San Francisco, CA, United States

Why wait for Thanksgiving when you can begin celebrating all you have to be thankful for on Tuesday, November 26 with your friends at the sfAMA. Get in the party mood with delicious food and drinks and meet up with old friends and make some new ones at the sfAMA networking mixer at 111 Minna Gallery. This has always been a fun event! So bring friends and colleagues. The more the merrier! Many thanks to our Event Sponsors... read more →

Join us for some holiday cheer at one of our favorite venues!

Bite Communications 345 Spear Street, San Francisco, CA, United States

The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food, incredible view, titillating conversation and oh, that holiday cheer we mentioned before. (Price includes food and that holiday cheer) Paid parking is available within the building complex. Many thanks to our Event Sponsors . Venue Sponsor... read more →

Leading the Marketing Planning Initiative – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Leading the Marketing Planning Initiative Podcast, by Instructor Greg Marshall, Charles Harwood Professor of Marketing and Strategy, Crummer Graduate School of Business at Rollins College Leading the Marketing Planning Initiative Brochure A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. We approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group, breakouts and feedback, application exercises and a plan of attack to take home to lead your own marketing planning process. Leading the Marketing Planning Initiative – Learning Objectives How can you lead and influence the success of your […]... read more →

Rethinking the Customer Experience – San Francisco, CA

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown, CEO, MarketCulture Strategies, Inc. Rethinking the Customer Experience Brochure Customer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization, from marketing, sales and customer service, to product development, the leadership team and beyond. How can your organization ensure a business-building customer experience? Marketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance. Through presentations, interactive case examples, and team project work, you will learn how to […]... read more →

Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014

Overview Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. In this webinar, Lean Startup thought leader and New York Times bestselling author, Brant Cooper will examine how customer development best practices are changing and what you, an entrepreneur, need to know to align with those changes in 2014. Register Now Key Takeaways You will learn: How to get started and discover your customers How to develop rock solid market segments and why they’re key to success How to document assumptions around business activities, expected customer behavior, and actionable metrics How to develop a road map of customer interaction and experimentation to validate your business model in 2014 The Innovation Spectrum Speaker Brant Cooper, Moves the Needle, Market by Numbers Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor. He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced […]... read more →