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Successfully Managing the Creative Process – San Francisco

Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA, United States

Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. Successfully Managing the Creative Process Brochure The creative process is often free-flowing and loose. But to be successful in marketing, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to provide effective feedback on creative work, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative, and hands-on experience in developing and evaluating strategic alternatives. Successfully Managing the Creative Process – Learning Objectives Understand and practice the development and evaluation of a successful creative strategy Know the right information that leads to a strong creative output Be better able to align the team on direction Understand how Brand Personality is used to strengthen creative efforts Learn how to strengthen tactical ideation and results Learn how to better evaluate the creative product and measure its effectiveness Be […]... read more →

Shh, Please Don’t Tell!

Duncan/Channon 114 Sansome Street, 14th Floor,, San Francisco, CA, United States

Shh, Please Don’t Tell! The roaring 20’s are alive and well at the Tip, and we’ve got the exclusive invite! Wear your best hat to the Tip, a speakeasy straight out of San Francisco’s colorful past. Join us for a night of great music and awesome company as we travel back in time with style. Come celebrate the return of Spring, with Jazz on the patio. Later, sit back and watch a classic black & white projected onto the adjacent building, with fine wine and light refreshments. Mingle. Dance. Laugh. Indulge. But shh, please don’t tell! This party is hush hush! About the Tip and Duncan/Channon The Tip currently the private penthouse lounge of the advertising/marketing/design firm Duncan/Channon, is a famous (if not infamous) part of San Francisco history. With a large outdoor patio, full bar and gorgeous black & white décor, the Tip is the spot to imbibe in style.   Learn more:   http://www.duncanchannon.com/tag/the-tip/ The Details  When: Friday, April 25th 2014 Time: 6:00pm – 9:00 pm/li> Where: The “Tip” at the top of Duncan/Channon 114 Sansome St., 14thFloor  San Francisco Cost: $15 Members $25 Non-members – Early Bird $35 Member/Non Member after Early Bird Open Bar  & Appetizers & […]... read more →

Visual Analytics For Real Marketers, Not Data Scientists [WEBINAR]

Join us as we discuss the Marketing Data Problem and how today's marketers can combine disparate data sources to uncover insights and improve performance - without having to be a data scientist. Key Takeaways: Combine data from Salesforce, Google Analytics, Excel, and other sources for more meaningful analysis Uncover insights to improve campaign performance, generate more leads, and use your budget more efficiently Share visualizations with the rest of your team in a Pinterest-style portal so everyone is on the same page Date & Time: Wednesday, April 30, 2014 at 12pm EDT/5pm BST Duration: 45 minutes Presenters: David Abramson, Director of Product Management, Logi Analytics Alice Stein, President, American Marketing Association - Boston Chapter Click here for more information and to Register  ... read more →

Print & Digital Unite: How To Create Integrated Campaigns That Get Results

Omni San Francisco Hotel 500 California Street, San Francisco, CA, United States

Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology. Experts will discuss and demonstrate how to: Leverage the tactile advantages of print to create push-pull interaction in the digital space; Synchronize mixed media to optimize recall; Our panelists will also reference research and case studies that validate best practices. Panelists include: Roman Hasenbeck, is managing director at metaio, Inc. in San Francisco. He joined metaio in 2009, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi, Adidas, Ben & Jerry’s, Ikea, Legos, and Red Bull.  Ann Jordan, principal and creative director at unit partners in San Francisco. Ann has many years of experience building brands such as Motorola, Palm, and Coca-Cola.  Michael Fox, vice president – brand management & […]... read more →

sfAMA & The Research Club’s First Summer Social

Harlot 46 Minna St, San Francisco, CA, United States

We invite you to join us for our first official joint Summer Social with the sfAMA and The Research Club (TRC). For this event we teamed together with TRC, a global provider of social events held in London, Amsterdam, Hamburg, New York, Los Angeles, and more, who’s mission is to bring together professionals involved in the market/social research industry to make new contacts, develop business opportunities and keep up to date with the latest industry developments. Get to know the sfAMA and TRC team, as well as our members in an informal and relaxed environment. As we can’t promise a sunny San Francisco summer, we thought it was more appropriate to get everyone together for a rather different Summer Social event at one of San Francisco’s most seductive and sublime, passionate and intimate, flirtatious and electrifying spots−Harlot. As local legend tells, the alleys of San Francisco’s South of Market district are named after the Barbary Coast era’s famous ladies of the evening, the HARLOTS. Deeply coveted and highly respected, the Harlot was admired for the services she provided. Time has passed, but the city’s lore remains. From her infamous dark alley, Harlot waits to please all who enters her doors.  […]... read more →

Startup Marketing

Betts Recruiting 234 Front Street, 2nd Floor, San Franicsco, ca, United States

Join us for inspiration from expert marketers in the startup trenches, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th! Cash Bar / Light Appetizers WHERE: Betts Recruiting 234 Front Street, 2nd Floor San Francisco, CA 94111 http://bettsrecruiting.com/ WHEN: Tuesday, August 19, 2014, 6:00 to 9:00pm AGENDA: Registration 6:00 to 6:30 pm Panel Discussion 6:30 to 8:00 pm Networking & Cocktails 8:00 to 9:00 pm COST: $25 members, $35 non-members EVENT SPONSOR: Betts Recru MODERATOR:   Mary Trigiani CMO, M31USA http://www.m31usa.com/ @MaryTrigiani @M31USA  Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence, messages and user engagement.  She began her career with Andersen Worldwide, part of which now lives on in Accenture, and she then went on to manage a long-time consulting practice.  Today, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are […]... read more →