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Hot Or Not: The Disruptive Tech Outlook for 2011, an update with Charlene Li

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

Hot Or Not: The Disruptive Tech Outlook for 2011 As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences. But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take. LOCATION Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA 94103 COST SFAMA Members – $35 Non-members – $45  Students – $20 Hors d’oeuvres will be provided. SPEAKER BIO Charlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was […]... read more →

Evolving into a Social Business presented by Jacob Morgan

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” always comes up. What do organizations do with their communities? How do they do they solve business problems? And how do they evolve into social businesses that collaborate with their employees, customers, and partners to solve business problems? This session will provide attendees with a solid understanding of what a social business is, how collaboration impacts business performance across the enterprise, and how organizations can move beyond just social media to evolving their organizations into a social business. The key here is to look at social as a long term strategic business initiative instead of as a short term marketing or PR initiative. DATE & TIME Wednesday, February 9, 2011 6:00-8:00pm LOCATION BARS + TONE 1550 Bryant Street Penthouse–Eleventh Floor San Francisco, CA 94103 (Map) ABOUT THE SPEAKER Jacob Morgan is the Principal of Chess Media Group, a management consulting and strategic advisory firm focused on helping PEOPLE understand new and emergent social technologies and how they can be used to solve business problems. Jacob is also the co-author of Twittfaced, a social media 101 book for business and has contributed […]... read more →

ad:tech’s Big Networking Bash

Moscone Center West 800 Howard St, 3rd Level Lobby, San Francisco, CA, United States

ALLad:tech ATTENDEES & SFAMA MEMBERS WELCOME Join just about everyone at ad:tech—conference and exhibit hall attendees, exhibitors, speakers and press—for the all-inclusive networking event! As day one of the exhibit hall closes, everyone is welcome to relax and enjoy a drink with friends and colleagues before heading out to evening festivities. SFAMA is a sponsor of this event. Location: 3rd Level Lobby, Moscone Center West Tuesday, April 12, 6:00 – 7:30pm... read more →

Free

From Spark to Flame: Using Social Media to Grow your Brand and Business

Bars + Tone 1550 Bryant St Ste 1000, San Francisco, CA, United States

The adoption of Facebook by users worldwide continues to skyrocket. Over 75 percent of Internet users worldwide visit a social network when they go online. Facebook is the top social network destination with the average user logging on more than 19 times a month; and spending close to six hours on the site. What are you doing to capitalize on these extraordinary numbers of potential new leads for your business? Facebook can help you grow your brand and market your products, but only if you have a solid strategy that is supported by proven tactics and techniques. During this presentation, Maya Grinberg of Wildfire Interactive, the only marketing company funded by Facebook’s fbFund, will provide concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook. Key Learning Points: Learn 3 tactics to make sure your fan page status updates are seen Find out how to use promotions to market your Facebook fan page Build engagement and drive the viral effects of your Facebook page Get proven tips to turn your Facebook fans into paying customers Understand how to increase the performance of your Facebook advertising COST SFAMA Members – Advanced […]... read more →

The Future of Social & Tech | June 22

PeopleBrowsr Offices 474 Bryant (at 3rd St), San Francisco, CA, United States

The Future of Social and Tech with Ben Parr In the fast paced world of tech and social media, new tools and gadgets are launched on a daily basis…. But as marketers, we are left to decide what is HOT and what is NOT. Ben Parr, Co-Editor of Mashable,the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides, will discusses the most pressing issues in social and tech. Is the future of business sharing? What are the new tech platforms that will change how we market? Ben will review where we are today and where we are headed in the future Submit your questions for Ben on Twitter under the hashtag #SFAMA About the Speaker: Ben Parr, Mashable Ben Parr is a respected technology journalist, web entrepreneur and aspiring world changer. He is best-known as the Editor-at-Large of Mashable, the world’s largest independent digital news website focused on social media and web technology. With more than 18 million readers and 45 million monthly pageviews, Mashable is the leader in reviewing new websites and services, publishing breaking news on what’s hot on the web, and offering […]... read more →

SFAMA Social Mixer | July 19

Minna Gallery 111 Minna, San Francisco, CA, United States

Take some time out and join the San Francisco American Marketing Association for a beverage after work on July 19 at the Minna Gallery from 6pm-8pm. Network with colleagues, friends and nemeses from the bay area marketing community at SFAMA’s upcoming summer mixer! What: SFAMA Social Mixer Where: Minna Gallery 111 Minna, San Francisco, CA When: Tuesday, July 19 Cost: Members–Free; Nonmembers–$10 No host bar FIRST 50 PEOPLE TO CHECK-IN ON 7/19 RECEIVE A TICKET FOR A FREE BEER, COURTESY OF OUR BEVERAGE SPONSOR! Many thanks to our Beverage Sponsor... read more →

Free

Video Marketing | August 23

PeopleBrowsr Offices 474 Bryant (at 3rd St), San Francisco, CA, United States

VIDEO MARKETING: What’s Working, What’s Not | August 23 We have all seen that video has become a critical part of the marketing mix over the last few years from the use of video conferencing at events to the promotion of products through viral videos on YouTube. The SFAMA’s next event will look into why video has become an increasingly more popular tool, the key ingredients to creating the best video for your audience and what we will see next in the space. Our panel of experts will give you the tips and tricks of the trade and highlight what has worked for them and their clients including what to avoid. With the increasing speeds of the Internet, mobile technology and the computerization of IT we are just touching on the potential of what video can offer! PANELISTS Kym McNicholas, Anchor/Reporter, Forbes Kym McNicholas is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for much of her 13-year broadcasting career, and has interviewed top company executives, analysts, and other experts on technology and the markets, and covered the tech boom/bust/re-emergence in the Valley as well as the energy crisis/recovery. She was recently named ‘Star […]... read more →

SFAMA Networking on THE NINES | August 29

Dada 86 Second Street, San Francisco, CA, United States

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. DATE & TIMETHE […]... read more →

Free

Sports Marketing Panel | Tuesday, September 20

AT&T Park 24 Willie Mays Plaza(Club Level), (Club Level), San Francisco, CA, United States

Sports is one of the nation’s largest businesses, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows! Have you ever wondered how marketers of baseball, ice hockey and football teams create campaigns to increase their following, fill the stadium in a time of recession, enable fans to have relationships with the stars and create shareholder value at the same time? If so, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area. Date & time: Tuesday, September 20, from 6-8:30pm 6-7:00 Cocktails & Appetizers 7-8:30 Panel Discussion with Q&A Location: AT&T Park 24 Willie Mays Plaza (Club Level) San Francisco, CA 94107 About Our Guests Moderator: Richard Rogers | Adjunct Professor – USF Sport Management Mr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional […]... read more →

SFAMA Networking on THE NINES | October 12

Minna Gallery 111 Minna, San Francisco, CA, United States

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. DATE & TIMETHE […]... read more →

Free