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Print & Digital Unite: How To Create Integrated Campaigns That Get Results

Omni San Francisco Hotel 500 California Street, San Francisco, CA, United States

Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology. Experts will discuss and demonstrate how to: Leverage the tactile advantages of print to create push-pull interaction in the digital space; Synchronize mixed media to optimize recall; Our panelists will also reference research and case studies that validate best practices. Panelists include: Roman Hasenbeck, is managing director at metaio, Inc. in San Francisco. He joined metaio in 2009, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi, Adidas, Ben & Jerry’s, Ikea, Legos, and Red Bull.  Ann Jordan, principal and creative director at unit partners in San Francisco. Ann has many years of experience building brands such as Motorola, Palm, and Coca-Cola.  Michael Fox, vice president – brand management & […]... read more →

sfAMA & The Research Club’s First Summer Social

Harlot 46 Minna St, San Francisco, CA, United States

We invite you to join us for our first official joint Summer Social with the sfAMA and The Research Club (TRC). For this event we teamed together with TRC, a global provider of social events held in London, Amsterdam, Hamburg, New York, Los Angeles, and more, who’s mission is to bring together professionals involved in the market/social research industry to make new contacts, develop business opportunities and keep up to date with the latest industry developments. Get to know the sfAMA and TRC team, as well as our members in an informal and relaxed environment. As we can’t promise a sunny San Francisco summer, we thought it was more appropriate to get everyone together for a rather different Summer Social event at one of San Francisco’s most seductive and sublime, passionate and intimate, flirtatious and electrifying spots−Harlot. As local legend tells, the alleys of San Francisco’s South of Market district are named after the Barbary Coast era’s famous ladies of the evening, the HARLOTS. Deeply coveted and highly respected, the Harlot was admired for the services she provided. Time has passed, but the city’s lore remains. From her infamous dark alley, Harlot waits to please all who enters her doors.  […]... read more →

Startup Marketing

Betts Recruiting 234 Front Street, 2nd Floor, San Franicsco, ca, United States

Join us for inspiration from expert marketers in the startup trenches, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th! Cash Bar / Light Appetizers WHERE: Betts Recruiting 234 Front Street, 2nd Floor San Francisco, CA 94111 http://bettsrecruiting.com/ WHEN: Tuesday, August 19, 2014, 6:00 to 9:00pm AGENDA: Registration 6:00 to 6:30 pm Panel Discussion 6:30 to 8:00 pm Networking & Cocktails 8:00 to 9:00 pm COST: $25 members, $35 non-members EVENT SPONSOR: Betts Recru MODERATOR:   Mary Trigiani CMO, M31USA http://www.m31usa.com/ @MaryTrigiani @M31USA  Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence, messages and user engagement.  She began her career with Andersen Worldwide, part of which now lives on in Accenture, and she then went on to manage a long-time consulting practice.  Today, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are […]... read more →

Members Only Wine Tasting

Infinity Club Lounge 301 Main St, San Francisco, CA, United States

Join us for the first Members Only networking event and wine tasting. Here’s an opportunity to learn more about wine where you can sniff, swirl and taste some extraordinary wines all provided by our very own Nathalie Tremblay of JJ Buckley Fine Wines, our event sponsor for the evening. You will get a chance to meet other AMA members in a more intimate setting and find out about the newest member benefits that National has to offer.  Cost:    FREE to Members + 1 gues Cost:    FREE to Members + 1 guest Free to members (+1 guest) Event Sponsor:... read more →

Free

Modern Marketing in the New P2P Collaborative Economy

Sir Francis Drake Hotel 450 Powell St, San Francisco, CA, United States

From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers. Jeremiah Owyang, founder of Crowd Companies, will present the research that demonstrates corporations have to do much more than simply remain relevant, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation. In this lively discussion with Jeremiah, you’ll learn: What’s causing this sharing movement Which verticals are being impacted the most What are the driving forces –and opposing forces to sharing What is the impact to corporations What companies and marketers must do now to overcome this disruption WHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ WHEN: Tuesday, […]... read more →