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Moving down the Click: What Drives Engagement? | October 18

Publicis SF 2001 The EmbarcaderoThird Floor, Third Floor, San Francisco, CA, United States

The online landscape has gotten noisier and more cluttered for advertisers due to smarter, yet distracted, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers, but increase engagement to create lasting value? We’ve assembled a distinguished panel of experts from leading brands and agencies, as well as an industry analyst, to help get at the drivers behind user engagement. By giving examples of of “user engagement nirvana,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And, how do advertisers know if they have reached their target and moved the needle? Don’t miss this informative discussion! Many thanks to our Event Sponsor Many thanks to our Food & Beverage Sponsors Also coming on October 18th— SFAMA Orientation (Free to attend!) New SFAMA members and other interested individuals (professionals, educators, and students) are invited to join us for our SFAMA Orientation meeting. In this session, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45,000 members) and the San Francisco chapter, which serves over 300 members. This session is free to attend. […]... read more →

SIG: Wine Salon (Education + Experience) | October 25

HUB SOMA 925 Mission Street, San Francisco, CA, United States

Date & time: October 25, 2011, 6:30-8:30pm Wine Salon | Song Pairing: Education | Experience This special evening is a Wine Salon with industry experts sharing and demonstrating the unique ways they engage their audience. We will have 3-4 vignettes presented throughout the evening as these industry experts show and tell. This will be a fun, entertaining, educational event for all SF marketers and wine lovers to taste and learn! Randy Caparoso, Bottom Line Editor of Sommelier Journal, a published newspaper, magazine and online wine journalist since 1981, will host a wine pairing with guest winemakers and share how their industry is engaging audiences with the changes in technology and social networks. Avital Ungar, founder and owner of Avital Tours, will demonstrate how she appeals to her audience with her SF food and wine tours. Avital first became serious about the finer points of life while living in Paris and the quaint town of Aix-en-Provence in southern France. Jim Kopp, ACME Wine Marketing, will be pouring two first class, extraordinary wines to guests: the 2009 Bradford Mountain Dry Creek Valley Syrah, and the 2008 Russian Hill Estate Chardonnay. A special musical guest Charlton Lee, violist, and members of the award-winning […]... read more →

NETWORKING ON THE NINES | November 9, 6-8pm

Dada 86 Second Street, San Francisco, CA, United States

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. COST (No Host […]... read more →

Free

Your Marketing Career: Live the Life You Envision | November 29, 6-8:30pm

Publicis SF 2001 The EmbarcaderoThird Floor, Third Floor, San Francisco, CA, United States

  NEW! Our event sponsor VITAMIN T has generously donated a door prize of a KINDLE FIRE. Be sure to bring your business cards to enter the drawing! As the marketing landscape lives in constant change, so does our career path as marketers. Jennifer Remling, Director of Global Recruiting at AKQA and author of “Carve Your Own Road: Live the Life You Envision” will discuss how to navigate your way through the competitive landscape and come out on top on your terms.  Jennifer will share how she progressed from college to a new world of self-discovery, and on to Director of Global Recruiting at AKQA.  She will address: How to reconnect with our passions and expand our own marketing career opportunities Define what you love to do, professionally “Let go and let your career vision evolve,” while opening yourself up to new possibilities Best practices using LinkedIn and other social media to promote yourself and land your dream job Also, the first 25 registrants will receive a copy of Jennifer Remling’s book, Carve Your Own Road: Do What You Love and Live the Life You Envision. Copies of Jennifer’s book will be available for purchase onsite.)   ABOUT OUR SPEAKER […]... read more →

SFAMA and Citrix GoToMeeting invite you to “The Spirit of Giving, a benefit for Toys for Tots” | December 6, 6-8pm

Brickhouse Café 426 Brannan St., San Francisco, CA, United States

SFAMA and Citrix GoToMeeting invite you to The Spirit of Giving, a benefit for Toys for Tots Come join us at the San Francisco Marketing Association’s annual Toys for Tots Holiday mixer, sponsored by CITRIX GoToMeeting. Each year, we partner with the US Marine Corps in their annual toy drive, where they provide millions of toys to under privileged children. Come celebrate the holidays with fellow marketers and our special guests, US Marine Corps. Bring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old. Cost: Free admission with unwrapped gift $15 without gift Date & Time: Tuesday, December 6, 2011 6:00 – 9:00 pm Location: Brickhouse Café 426 Brannan St. San Francisco , CA 94107 Appetizers and beverages provided by our sponsor CITRIX GoToMeeting. About the U.S. Marine Corps Reserve Toys for Tots Program: MISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. GOAL: The primary goal of Toys for Tots is to deliver, through […]... read more →

Free

A Special Interest Group (SIG) for Young Professionals

TBD Soon

SFAMA’s Young Professionals SIG provides a forum for the career enhancement of marketing and public relations practitioners with fewer than five years of experience. Through various career development workshops and networking series, members learn about the industry’s latest development and form relationships with other young professionals, as well as with experienced industry professionals.  Join us for this interactive workshop where you have the opportunity to talk to recruiters who have worked with clients from different work backgrounds and helped them land a job. Date: Tuesday, January 31, 2012 Time: 6pm-8pm Location: Aquent Offices Kearny Street, San Francisco, CA Our Featured Speakers   Denise Hall, Talent Agent at Vitamin T, a division of Aquent Denise matches amazing digital design contractors and consultants with equally amazing opportunities with San Francisco Bay Area agencies and businesses she works with. She specializes in Graphic, Web and Visual Design space and prides herself to keeping up with the latest trends and ever-changing hot skill sets such as UX Design, Mobile Design and Interactive Gaming. The San Francisco Chapter of Women in Games International Meetup is one of the many industry groups where you will find her.   About Vitamin T Vitamin T provides designers, front-end […]... read more →

Preparing for the Future of Social Networks, an update for 2012 with Charlene Li

ING Direct San Francisco Cafe 101 Post St, San Francisco, CA, United States

Preparing for the Future of Social Networks | An Update with Charlene Li The hotly anticipated Facebook IPO marks a watershed moment for social media — as it’s no longer the new kid on the block, it’s time to stop dabbling and get serious. Yet most organizations look at social media as a check list — got a presence on Facebook, Twitter, YouTube, Google+ and LinkedIn? Check it off the list. But much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 — and what we need to do today to get ready. We’ll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated, as well as the core capabilities your organization must have in 2012 to be competitive. COST SFAMA Members – $25 Partner Members – $30 Non-members – $35  Students – $20 Hors d’oeuvres will be provided. Online registration closes at 11AM, but onsite registration will be available. DATE & TIME: Wednesday, February 8, 2012 6pm – 8:30pm PST LOCATION:  ING Direct San Francisco Cafe 101 Post Street, San Francisco, CA   SPEAKER BIO Charlene […]... read more →

Leap Forward in 2012 | “Make it Matter,” Feb 29

Taproot Foundation 466 Geary Street, San Francisco, CA, United States

The San Francisco Chapter of the American Marketing Association (SFAMA) in partnership with The Bay Area Advertising Relief Committee (BAARC) and Taproot Foundation, San Francisco Bay Area, invite you to Leap Forward in 2012 | “Make it Matter.” Join us for a VIP networking event and learn how our three organizations service our community while providing members with fun, rewarding volunteer opportunities. Stick to those “volunteer more” resolutions and join us in making the city we love an even better place to live and work!   DATE & TIME February 29th, 2012 | 6:00-8:00 LOCATION: Taproot Foundation–San Francisco Offices 466 Geary Street, San Francisco, CA 94102 *Space is limited, advance registration is recommend!  Onsite registration will be available space permitting. All donations are gratefully appreciated. About SFAMA: The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking, innovative programs and leadership. Founded in 1937, our chapter reflects the innovation, standards of excellence, and diversity for which the Bay Area is known and celebrated.   About Taproot: Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategic planning resources […]... read more →

Free

Getting into Mobile Pockets: Leveraging Mobile for Nonprofits

swissnex San Francisco 730 Montgomery Street, San Francisco, CA, United States

With a mobile-minded population, nonprofits and environmental advocates are shifting their focus to compel their audience, while on the move.  Our SFAMA event Leveraging Mobile for Nonprofits brings together industry experts and thought leaders to share how they are using mobile strategy and platforms to get their audience to connect, share, give and join their causes. Date & Time: March 27th, 6:30pm – 8:30pm Location:swissnex San Francisco 730 Montgomery Street San Francisco, CA 94111 On the Panel: Scott Warren  |  Editorial Director, Ringier Studios Dr. Wallace J Nichols  |  Founder, Blue Marbles Project Manuel Maqueda  |  Founder, Plastic Pollution Coalition & Director of Strategy at BlooSee Conversation topics will include: Mobile Trends for 2012 and beyond Keep the message simple Make it easy to give Create an experience for your audience Mobile platforms and marketing Educating board and stakeholders   Image: Idea go / FreeDigitalPhotos.net... read more →

Storytelling through Marketing Research

2CV Inc 460 Bush St, San Francisco, CA, United States

Storytelling is as old as humanity itself. With the growth of social media, brands have an even greater responsibility to craft a strong story that can be told irrespective of the channel or occasion. Yet too often, stories are seen as something that is outward facing. Our event, ‘Storytelling in Market Research’ brings together industry experts and thought leaders to share how they use storytelling in marketing research to captivate and inspire both internal and external clients, yielding better products and better strategies.   In this session, we will discuss how to craft a narrative in a research context. Each panelists will discuss the role of a strong narrative in the reception and integration of research results. Storytelling 101 –  2CV Andrew Hansiger: Creative Director/Copywriter Andrew Hansinger is a New York and San Francisco Creative Director and Copywriter, specializing in user experience and brand strategy. A writer, first and foremost, his approach to creative direction is that of telling brand narratives. The art of telling stories in the digital space must always be one that intrigues an audience and moves them to action. Strong brands are simply well told stories and consumers will always naturally respond to these stories. Lauren […]... read more →