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How to Build Trust in a Digital World

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

Join us for hosted hor d’oeuvres, beer & wine as we dive deep into the trust in the digital world. Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust. Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing. We may be able to use insights from this type of work to: •          More effectively personalize marketing to develop trust at an individual customer level at scale •          Create user experiences that increase trust at a measurable pace •          Overcome periods of distrust because of product or PR challenges with trust-building campaigns […]... read more →

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Personas: From Worthless to Priceless – Managing personas to make a difference

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention. But in practice, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact. What’s the difference between the two? Bringing lessons from different perspectives, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices. They will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products. In this highly-interactive session you will discover: • Examples of real personas that have made a real difference for marketers • How launching innovative new offerings can be powered by jobs-to-be-done innovation theory • How to tell when a “persona” is actually a fake • How to use personas to facilitate internal change • Key steps to create effective personas efficiently Handouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework. Thinking of joining the […]... read more →

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September Soiree on the Bay

Hotel Vitale - 5th Floor Plaza Terrace 8 Mission Street, San Francisco, CA, United States

Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos – beer, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin! Soiree Gift Giveaway courtesy of Swift Corporate Apparel & Products. Sponsors        ... read more →

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Brand2Global Silicon Valley 2017

Quadrus Conference Centre 2400 Sand Hill Rd, Menlo Park, CA, United States

The Global Brand: Expanding In The Digital Age The 2017 Brand2Global Conference looks to bring inspiration and real-world examples direct from the leading global brand marketers. We rely on industry mavericks like yourself to deliver a program agenda that details how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that builds trust, empowerment, community, curiosity and emotional bond leading to an expanding global brand advantage. Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us in 2017. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world. CONFIRMED 2017 SPEAKERS INCLUDE REPRESENTATIVES FROM THE FOLLOWING COMPANIES: Microsoft Gatorade Hubspot Pepsico Lenovo Vistaprint Nielsen Astrazeneca Intuit Citrix Forrester Cathay Pacific Special Olympics NetApp Neura SDL > Click here for more information and to register... read more →

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Programmatic Advertising’s Rise

Galvanize 44 Tehama Street Cafe/Library, San Francisco, CA, United States

Attendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practices.

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Data-Driven: The Future Is Now

Galvanize 44 Tehama Street Cafe/Library, San Francisco, CA, United States

The volume of data has grown at unprecedented rate over the last few years. In fact, according to IBM, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity. Data science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape, specifically in emerging areas like programmatic advertising, AI, and predictive analytics.  Attendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.... read more →

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Harnessing the Power of AI: Mission Critical Considerations

General Assembly San Francisco 225 Bush Street, San Francisco, CA, United States

Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential. We’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing, content creation and market research services. This not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed. Featuring Guest Speakers:   Sami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business, University of Pennsylvania. Over his 15-year career, Sami has developed deep expertise in enterprise software generally, and artificial intelligence in particular, and it’s applications in marketing analytics and data science. His current focus is […]... read more →

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2017 Wrap Party: BYOC…Bring Your Own Challenge

WeWork Embarcadero Center 2 Embarcadero Center 8th FL, San Francisco, CA, United States

This event is open to senior level marketers. The Executive Circle of the American Marketing Association SF presents: Wrap Party: BYOC…Bring Your Own Challenge You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and end the year with fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward to seeing you there! Register now as space is limited. Venue Sponsor: We Work... read more →

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Jingle Mix & Mingle with AMA SF and PRSA

Monroe 473 Broadway, San Francisco, CA, United States

AMA San Francisco (AMA SF) and Public Relations Society of America (PRSA) team up to celebrate the season, co- hosting this year’s Jingle Mix & Mingle! Get in the holiday spirit with your friends at AMA SF and PRSA at a special holiday party to benefit our neighbors in the North Bay! Mingle in one of San Francisco’s hottest lounges with marketing, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization. Indulge in holiday cheer with light fare, complimentary drinks (depending on ticket purchased), dancing and photo booth fun. Participate in a silent auction to benefit the North Bay Fire Relief Fund, from which proceeds will go directly to families in need. Items up for grabs include restaurant packages, sports memorabilia and much more! Pre-registration is required as space is limited — so reserve your spot today! Sponsored by: Partnering with PRSA Gold Sponsors: Cision Silver: ClickTime, Breakaway Communications   Bronze: FocusVision, Innovate MR, TriNet InKind: Swift Branded Apparel & Products InKind: Stockpile, Inc InKind: League of Chefs  DJ – Ezpzevent Services EZ-PZ. Event & DJ Services. Direct sponsorship inquiries to Liz Oh Wade at liz.wade@amasf.org.... read more →

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Advocamp

Hyatt Regency 5 Embarcadero Center, San Francisco, CA, United States

Advocamp: The biggest customer engagement, experience and advocacy event of the year. Join 1,000 customer-obsessed business leaders over 3 days (Dec. 6-8 in San Francisco)) to learn how to delight your customers and turn advocacy into a sustainable competitive advantage. Advocamp is a global business gathering focused on one transformational idea: the future belongs to companies that develop and mobilize advocates as their primary goal. It’s the only conference in the world that celebrates the culture of customer love and advocacy while also providing you the tools you need to transform your customer obsession into a defined business strategy. Attend Advocamp to explore new models of customer engagement aimed at developing and mobilizing advocates - delivered by some of the brightest minds and most experienced leaders and practitioners.