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Meet the Stars of the New American Marketing Association of SF

Twenty Five Lusk 25 Lusk St., San Francisco, CA, United States

Meet the stars of the new American Marketing Association, San Francisco Chapter Board of Directors and find out what we’ve planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d’oeuvres at Twenty Five Lusk. Based in the heart of SOMA, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event – it will be out of this world! Stellar Gift Giveaway courtesy of Swift Corporate Apparel & Products. Thank you to our event sponsors: Tymn Urban Design + Media Swift Corporate Apparel & Products Twenty Five Lusk Larry Wong Media... read more →

The Future CMO: Building the Path for Millennials

94 Natoma St 94 Natoma Street #200, San Francisco, CA, United States

This event is open to AMA SF’s Executive Circle Group Members and other senior level marketers. Did you know that Millennials represent more than half of the workforce today? To grow your team, and your organization, you need to understand how to identify the talent who can add value to the company, how to get the most from this generation, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that within his organization which is made up of nearly 80% millennials….and managed to grow his company by 15% organically every year since inception AND be recognized as a Best Place to Work according to Glassdoor, Inc Magazine and Entrepreneur Magazine. In this workshop, you will learn how to: Attract top millennial talent to your organization Engage, retain and manage millennials Get the most out of your millennial talent Build a winning culture within your organization AND your team Enjoy future Executive Circle workshops by joining the AMA SF. Here is your opportunity to become not only an AMA Member, but for the same annual membership rate, an AMA SF Executive Circle Member which provides exclusive benefits to those whose qualify. […]... read more →

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How to Build Trust in a Digital World

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

Join us for hosted hor d’oeuvres, beer & wine as we dive deep into the trust in the digital world. Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that data to build trust. Our speakers, Paolo Parigi and Jessica Santana, have been researching using a new method of discovering how trust develops online. Specifically, how interactions and user experience creates, increases, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment, and the implications are are promising for the future of marketing. We may be able to use insights from this type of work to: •          More effectively personalize marketing to develop trust at an individual customer level at scale •          Create user experiences that increase trust at a measurable pace •          Overcome periods of distrust because of product or PR challenges with trust-building campaigns […]... read more →

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Personas: From Worthless to Priceless – Managing personas to make a difference

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention. But in practice, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact. What’s the difference between the two? Bringing lessons from different perspectives, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices. They will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products. In this highly-interactive session you will discover: • Examples of real personas that have made a real difference for marketers • How launching innovative new offerings can be powered by jobs-to-be-done innovation theory • How to tell when a “persona” is actually a fake • How to use personas to facilitate internal change • Key steps to create effective personas efficiently Handouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework. Thinking of joining the […]... read more →

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September Soiree on the Bay

Hotel Vitale - 5th Floor Plaza Terrace 8 Mission Street, San Francisco, CA, United States

Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos – beer, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin! Soiree Gift Giveaway courtesy of Swift Corporate Apparel & Products. Sponsors        ... read more →

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Brand2Global Silicon Valley 2017

Quadrus Conference Centre 2400 Sand Hill Rd, Menlo Park, CA, United States

The Global Brand: Expanding In The Digital Age The 2017 Brand2Global Conference looks to bring inspiration and real-world examples direct from the leading global brand marketers. We rely on industry mavericks like yourself to deliver a program agenda that details how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that builds trust, empowerment, community, curiosity and emotional bond leading to an expanding global brand advantage. Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, we hope you’ll join us in 2017. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world. CONFIRMED 2017 SPEAKERS INCLUDE REPRESENTATIVES FROM THE FOLLOWING COMPANIES: Microsoft Gatorade Hubspot Pepsico Lenovo Vistaprint Nielsen Astrazeneca Intuit Citrix Forrester Cathay Pacific Special Olympics NetApp Neura SDL > Click here for more information and to register... read more →

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Programmatic Advertising’s Rise

Galvanize 44 Tehama Street Cafe/Library, San Francisco, CA, United States

Attendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practices.

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Data-Driven: The Future Is Now

Galvanize 44 Tehama Street Cafe/Library, San Francisco, CA, United States

The volume of data has grown at unprecedented rate over the last few years. In fact, according to IBM, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity. Data science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape, specifically in emerging areas like programmatic advertising, AI, and predictive analytics.  Attendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.... read more →

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Harnessing the Power of AI: Mission Critical Considerations

General Assembly San Francisco 225 Bush Street, San Francisco, CA, United States

Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential. We’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing, content creation and market research services. This not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed. Featuring Guest Speakers:   Sami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business, University of Pennsylvania. Over his 15-year career, Sami has developed deep expertise in enterprise software generally, and artificial intelligence in particular, and it’s applications in marketing analytics and data science. His current focus is […]... read more →