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Evolving Role of the Marketer

Fat City Bar & Grill Private Room, 1001 Front Street, Old Sacramento, CA, United States

It's never been a more complicated time to be a marketer From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P's in a way that conveys effective brand voice. If you're lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more.  Speaker Panel Erika Bjork is an executive with over 23 years of experience in corporate citizenship, interactive marketing, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm, she collaborates with organizations to create and implement a game plan for their brand, culture, message architecture and […]... read more →

$25.00 - $35.00
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AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability

General Assembly 225 Bush St, San Francisco, ca, United States

AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming  How are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points. Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI)  Linda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO,  as well as what they SAY. A big THANK YOU to General Assembly, our venue sponsor for this event! About Our Event Partner The Insights Association’s Northwest Chapter is a community of marketing researchers, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco, Portland, Seattle and annually in Las […]... read more →

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The Fearless Marketers – Marketing Nation Summit

Moscone Center West 800 Howard St, 3rd Level Lobby, San Francisco, CA, United States

The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and customer engagement. Hosted by Marketo, the conference assembles the best and brightest minds in the digital transformation of marketing, advertising, IT, services, and beyond. Cutting-edge thought leadership, industry best-practices, and unparalleled networking opportunities will inspire you to rethink how your business interacts with customers to drive results that matter.

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Working Better Together: Moving from “yes, but” to “yes, and”

WeWork Embarcadero Center 2 Embarcadero Center 8th FL, San Francisco, CA, United States

**This event is for senior level marketers ONLY Working Better Together Moving from “yes, but”, to “yes, and” Is saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication? Working Better Together is a fun, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques, communication science, and management theory, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop, we will focus on: · Team building — embracing the principle of “making your partner look good” · Collaboration — cultivating trust in teams through applied improvisation · Communication — developing collective narratives that will drive your team Applied improvisation has been embraced in many fields such as healthcare, leadership, technology, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan, Kat Koppett, and Keith Johnstone, this workshop offers a dynamic experience to inspire working better together. GUEST SPEAKERS Mallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.... read more →

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AMA SF Marketing Leadership Forum

Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United States

We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat! Panelists: • Adrien Lanusse – VP of Global Consumer Insights at Netflix • Samantha Goldman – Head of Marketing for Lyft Business • Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face, Vans, Timberland, Nautica, and Wrangler) Moderator:       Tara-Nicholle Nelson, CEO of TCI and former VP, Marketing at MyFitness Pal... read more →

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VMA Design Conference 2018

Bespoke 845 Market Street, Westfield SF Centre / 4th Fl, San Francisco, California, United States

An official event of San Francisco Design Week Visual Media Alliance presents a full-day conference featuring stories of design across all media held during the 2018 San Francisco Design Week. Come and be inspired by creative thinkers, fascinating speakers, exhibitors, and industry experts. Everything from knowing when to apply a “less is more” approach to jump-starting inspiration and designing for impact to finding consistency within your brand and harnessing the power of storytelling (and so much more) is on offer in these jam-packed, leading-edge sessions. Lunch will be served and exhibitors will be on-hand throughout the day to showcase the latest design industry technology. Special group rates are available for parties of 8 or more, contact Laura Vargas at VMA, 415-495-8242.Customer Service concerns and/or questions, please contact VMA, 415-495-8242  To enter Bespoke before 10 am - check out map: here   MORE INFORMATION http://designconf.vma.bz/   SPEAKERS + TALKS KELLI ANDERSON Artist, Designer, Tinkerer, and Author of "This Book is a Planetarium" and "This Book is a Camera Pop-Up Book""The Hidden Talents of Everyday Things" JESSICA BELLAMYGRIDS: The Grassroots Information Design StudioFounder & Infographic Designer"Good Work Deserves Good Design: Social Entrepreneurship and the Adobe Creative Residency"  EMILY MEINHARDTGoogleArt Director"Talking with Pictures" STEVE DECKERZooka CreativeCEO"Designing the Future" […]... read more →

$200.00 - $399.00
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Capitalize on the Emerging Trends in Communications

Galvanize - San Francisco (SoMa) 44 Tehama Street Room - Townhall, San Francisco, CA, United States

Join us on June 20th at Galvanize as we explore Emerging Trends in Communication. TrendKite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media. Attendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite!  AGENDA Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact Be at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix Let’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media Learn from marketing’s digitization – Hear tips & tricks from the experts who […]... read more →

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AMA SF Enters its 80’s!

The Village 969 Market Street, San Francisco, CA, United States

The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us! Indulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss! Make sure to brush up on your 80s tunes, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!     Venue Sponsor: A big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party! Photography Sponsor: Event Sponsor: Thank you, Marbles Found Event Production!... read more →

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2018 Nonprofit Marketing Conference: Call for Proposals

Washington, DC 2401 M Street, NW, Washington, DC, United States

Call for Topics Now Open Are you ready to share your success story at the 2018 AMA Nonprofit Marketing Conference? The AMA is looking for presentations that best demonstrate how a nonprofit organization achieved success, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other leaders in the nonprofit field can learn from and subsequently leverage in their own work. Emphasis will be placed on selecting presentations imparting advanced level knowledge and skills, and on those with the most unique approaches and strongest measures of success. Approximately 300 attendees represent a wide variety of nonprofit organizations: large, small, national, local, member associations, museums, schools, universities, charities, health care, government, etc. In addition, attendees will be demographically diverse and represent mostly advanced nonprofit marketing practitioners. Lastly, some attendees have fundraising in their job description, but many do not. Most attendees are focused on promoting their services, programs, or causes through integrated marketing strategies, and the majority do so on a limited budget. The conference takes place July 16-18, 2018 in Washington, D.C. The deadline to submit your topic proposal is January 29, 2018.... read more →