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Lunch-n-Learn: Using Data To Make Informed Decisions About Your Web Content

IBM 425 Market Street, San Francisco, CA, United States

Planning for, producing, and maintaining high-quality, high-performing content begins with understanding what you have. In this informal session, we will look at how you can assess the quantity, type, and quality of the content on your website in order to make informed decisions about what to keep, what to improve, and what to create. We'll also talk about how to build in governance processes to ensure ongoing content consistency and quality. The Content Wrangler, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land, an accomplished content marketer and author.  Three things you will learn: How to inventory web content and derive insights How to audit content against business and user goals How to operationalize content excellence Special bonus:  All attendees will receive a free copy of Paula's book, Content Inventories and Audits: A Handbook, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT). About Paula Ladenburg Land: Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other […]... read more →

sfAMA Speakeasy

Cigar Bar & Grill 850 Montgomery St., San Francisco, CA, United States

Conversation is great – just watch what you say! Come join the sfAMA on Wednesday, May 18th for an evening of networking and carefully-constructed sentences! Every participant is given a beaded necklace upon entry, and every 20 minutes a new forbidden word will be announced. If any participant hears another saying the forbidden word, the one who spoke the word must give his/her beads to the other person. Whoever has the most beaded necklaces at the end of the night wins a prize. Can you network without using certain words? We can’t wait to see you there – but shh! Watch your words! Don’t forget your business cards! There will be 2 prize drawings throughout of the event. Admission includes appetizers / cash bar   When: Thursday, May 12, 2016 Time: 6:00pm – 9:00pm Where: Cigar Bar & Grill   Price: SFAMA Members: $15  Non-Members: $20   NOTE: Smoking is only allowed in the patio area. No smoking is allowed inside the building. The sfAMA has reserved The Parlor Room of The Cigar Bar.... read more →

Disrupting Digital: Insights into the Future of Business Marketing

DG717 717 Market St. #100 San Francisco, CA 717 Market St. #100, San Francisco, CA, United States

R “Ray” Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.  He’s also the author of the popular business strategy and technology blog A Software Insider’s Point of View. With 10s of millions of page views per year, this blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises and organizations. Wang has held executive roles in product, marketing, strategy and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young and Johns Hopkins Hospital. His best-selling book Disrupting Digital Business provides insights on why 52% of the Fortune 500 have been merged, acquired, gone bankrupt or fallen off the list since 2000. The impact of digital disruption is real. However, it is not the technologies that drive this change. It’s a shift in how new business models are created. Wang is a dynamic keynote speaker and business strategist working with clients on digital, innovation, business model design, engagement strategies, customer experience, matrix commerce and big data. His research firm advises Global 2000 companies on the future, business strategy and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and […]... read more →

Be the Spark!

Wreck Room 1390 California St. , San Francisco, CA, United States

sfAMA Volunteer Night: Let’s start something together! Are you looking for a new challenge? Want to strut your marketing stuff in front of a vast community of marketers? Would you like to gain new skills and perspectives from others? Does the idea of collaborating with a fun and exciting team sound good to you? Do you want to be first in line for perks and freebies? Are you ready to get fired up and make something happen? The sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! Become a volunteer! Come out to the Wreck Room in San Francisco on Tuesday, June 28 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! When: Tuesday, June 28, 5pm ­ 7pm Where: Wreck Room, 1390 California St. San Francisco, CA 94109 Price: FREE! Featured Opportunities: Social Media Channel Manager. More than just posting! Help us improve our social presence by developing social strategy, optimizing our social media accounts, and gathering data behind what drives event registrations. Sponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working […]... read more →

Mix It Up!

Ketchum Food Studio 1050 Battery Street, San Francisco, CA, United States

Mix it Up! on July 21 with sfAMA, Greater San Francisco Ad Club and SFBig. Mingle and network with the best of the best of the San Francisco Bay Area marketing and advertising community while enjoying quality food and award winning Mendocino wines and spirits. From classics to creative spin, mixologists from the Cocktail Camp will craft your cocktails while you watch. Ask and they deliver. World class products from Craft Distillers (producers of the famous Germaine Robin Brandy), Greenway Distillers (producers of Mendocino’s artisan hand crafted whiskeys, vodkas, and gins, to name a few) and Seebass Family Vineyards will be available at two open bars for your complete enjoyment. Ticket includes open bar, free tastings of spirits and wine, paired with amazing food prepared by trained and experienced Wine Country Fusion Chef Taj McMinn. Sponsors: Greenway Distillers, Craft Distillers, Seebass Vineyards and The Cocktail Camp.... read more →

Big 4 Social Media Summit & Visual Storytelling Boot Camp

You will learn the tactics needed to actively engage audiences and make your brand stand out among your competitors on social media. Not only will you have unmatched networking opportunities, but you'll also gain the chance to hear from top-notch social leaders at Adobe, YouTube, Google, Walmart, American Heart Association, Eastwick Communications, The Clorox Company and more.... read more →

Be The Spark!

Pier 23 Cafe Pier 23, Embarcadero, San Francisco, CA, United States

Are you looking for a new challenge? Want to strut your marketing stuff in front of a vast community of marketers? Would you like to gain new skills and perspectives from others? Does the idea of collaborating with a fun and exciting team sound good to you? Do you want to be first in line for perks and freebies? Are you ready to get fired up and make something happen? The sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! Become a volunteer! Come out to Pier 23 Cafe, Pier 23 in San Francisco on Tuesday, August 30 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! When: Tuesday, August 30, 5pm ­ 7pm Where: Pier 23 Cafe, Pier 23, Embarcadero, San Francisco, CA 94111 Price: FREE REGISTRATION! Featured Opportunities: Sponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. Google Analytics Manager. Help ensure that we're set up correctly and understand what drives our event registrations with event tracking set­up and […]... read more →

Be The Spark

Are you looking for a new challenge? Want to strut your marketing stuff in front of a vast community of marketers? Would you like to gain new skills and perspectives from others? Does the idea of collaborating with a fun and exciting team sound good to you? Do you want to be first in line for perks and freebies? Are you ready to get fired up and make something happen? The sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! Meet the sfAMA team and find out about the many exciting volunteer opportunities now available at the sfAMA. The first $250 of drinks is on us! Become a volunteer! When: Tuesday, September 27, 5pm ­ 7pm Where: Il Fornaio San Francisco, 1265 Battery Street, San Francisco, CA 94111 Price: FREE REGISTRATION! For more information, drop us a line at volunteer@sfama.org. Don’t forget to introduce yourself!... read more →