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Members Only Cocktail Party @ Romper Room

Romper Room 25 Maiden Lane, San Francisco, CA, United States

Members Only – Network in Style Join us on Thursday, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues, The Romper Room. At the event we’ll tell you about some new endeavors we’re about to undertake and let you know about the latest Membership Benefits. Be sure to RSVP as space is limited. And be sure to have your membership number handy as it will be required in order to RSVP. Date: Thursday, March 26, 2015, 6:00 – 8:30 p.m. Where:  The Romper Room, 25 Maiden Lane, San Francisco, 94108 Cost: Free to Members (with valid membership number) Appetizers and drink ticket will be provided. Enter your AMA member number in Promotional Code section to receive the $25.00 discount.... read more →

Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force

Hult International Business School 1355 Sansome St, San Francisco, CA, United States

Brand Advocates are your most passionate, loyal, and engaged customers, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet, blog, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn: 3 Ways to engage Advocates 5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales How to measure ROI from Advocate marketing programs A custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive, fast and fun session to see first-hand how it’s done. Light appetizers, wine and soft drinks WHERE: Hult International Business School, 1355 Sansome Street, San Francisco http://www.hult.edu/en/locations/undergraduate/san-francisco WHEN: Tuesday, April 28, 2015, 6:00 to 9:00pm COST: $25 members, $35 non-members SPEAKER: Rob Fuggetta, Founder & CEO, Zuberance http://www.brandadvocatebook.com  ; @robfuggetta Rob Fuggetta is a leading authority on brand […]... read more →

Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event

Omni San Francisco Hotel 500 California Street, San Francisco, CA, United States

Join us for the second annual Hispanic Marketing Event with Twitter, Kaiser Permanente, Pandora, USF, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment. Agenda: 6:00 to 7:00pm            Registration & Networking: hosted bar and great food 7:00 to 8:30pm            Welcome to the sfAMA, Marketing Panel, Q&A 8:30 to 9:30pm            After Party Networking: gourmet dessert stations Panel Description: Many leading companies are moving away from a proven approach that takes into account the impact of culture on values, attitudes, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line. Register now and join us June 18! WHERE: Omni Hotel 500 California Street San Francisco http://www.omnihotels.com/ WHEN: Thursday, June 18, 2015, […]... read more →

Riding the Next Marketing Wave at The Tip

The Tip, Duncan/Channon 114 Sansome Street, San Francisco, CA, United States

Join the San Francisco American Marketing Association (sfAMA) as we kick-off the new board year 2015-2016 with new and familiar faces at one of our favorite places —The Tip at Duncan/Channon. We will also say goodbye to a very special person that had a vision. He wanted to make the sfAMA one of the most prominent and respected chapters within the Association. And boy, did he! We invite you to join us in the celebration to thank our Past-President, Gene Filipi, who’s vision made the sfAMA win the coveted 2013-2014 Turn-It-Up Chapter of the Year. The Chapter also won two Special Merit Awards for Communications and Membership. Don’t miss this great event at The Tip, a hip and cool venue in the heart of San Francisco’s Financial District. Meet the new sfAMA board Learn about volunteer opportunities with one of the AMA’s leading chapters Network with other like-minded marketing professionals Enjoy complimentary appetizers & drinks When: Thursday, July 30, 2015, 5:30 – 8:30 p.m. Where: Duncan/Channon, The Tip, 114 Sansome Street, San Francisco, CA 94104 Cost: $15 Members ; $25 Non-Members Please note: You must pre-register for this event. No payments are allowed at the door.... read more →

Future of local marketing: What advertisers will do next

Free Webinar! The landscape of local SMB marketing is changing. $722 million dollars of San Francisco’s local ad-spend dollars are going to digital in 2015. This webinar, led by industry research leaders Gordon Borrell and Corey Elliott of Borrell Associates, discusses the changes to media spending specific to the local market that you need to know. Attendees will also get highly valuable information from Borrell’s recent survey of more than 7000 SMBs in order to better understand the local digital advertising marketplace.

Speed Networking for Bay Area Marketers

Blanc Et Rouge 2 Embarcadero Center, San Francisco, CA, United States

Are you tired of seeing the same people at networking events or not making new connections? Well so are we. That’s why we’re bringing together Bay Area marketers for a night of speed networking. This is the perfect opportunity for you to make new connections, meet marketers with different focus areas, and actually speak with everyone in the room. Event Details: Speed networking begins promptly at 6pm Regular networking begins at 7pm Enjoy complimentary hors d’oeuvres WHEN:   Thursday, Aug 27, 2015, 5:30PM – 8:00PM WHERE:  Blanc et Rouge Wine Bar, 2 Embarcadero Center, San Francisco, CA 94111 COST:     $10 Members; $15 Non-Members... read more →