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Video Marketing | August 23

PeopleBrowsr Offices 474 Bryant (at 3rd St), San Francisco, CA, United States

VIDEO MARKETING: What’s Working, What’s Not | August 23 We have all seen that video has become a critical part of the marketing mix over the last few years from the use of video conferencing at events to the promotion of products through viral videos on YouTube. The SFAMA’s next event will look into why video has become an increasingly more popular tool, the key ingredients to creating the best video for your audience and what we will see next in the space. Our panel of experts will give you the tips and tricks of the trade and highlight what has worked for them and their clients including what to avoid. With the increasing speeds of the Internet, mobile technology and the computerization of IT we are just touching on the potential of what video can offer! PANELISTS Kym McNicholas, Anchor/Reporter, Forbes Kym McNicholas is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for much of her 13-year broadcasting career, and has interviewed top company executives, analysts, and other experts on technology and the markets, and covered the tech boom/bust/re-emergence in the Valley as well as the energy crisis/recovery. She was recently named ‘Star […]... read more →

SFAMA Networking on THE NINES | August 29

Dada 86 Second Street, San Francisco, CA, United States

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. DATE & TIMETHE […]... read more →

Free

Sports Marketing Panel | Tuesday, September 20

AT&T Park 24 Willie Mays Plaza(Club Level), (Club Level), San Francisco, CA, United States

Sports is one of the nation’s largest businesses, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows! Have you ever wondered how marketers of baseball, ice hockey and football teams create campaigns to increase their following, fill the stadium in a time of recession, enable fans to have relationships with the stars and create shareholder value at the same time? If so, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area. Date & time: Tuesday, September 20, from 6-8:30pm 6-7:00 Cocktails & Appetizers 7-8:30 Panel Discussion with Q&A Location: AT&T Park 24 Willie Mays Plaza (Club Level) San Francisco, CA 94107 About Our Guests Moderator: Richard Rogers | Adjunct Professor – USF Sport Management Mr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional […]... read more →

SFAMA Networking on THE NINES | October 12

Minna Gallery 111 Minna, San Francisco, CA, United States

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. DATE & TIMETHE […]... read more →

Free

Moving down the Click: What Drives Engagement? | October 18

Publicis SF 2001 The EmbarcaderoThird Floor, Third Floor, San Francisco, CA, United States

The online landscape has gotten noisier and more cluttered for advertisers due to smarter, yet distracted, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers, but increase engagement to create lasting value? We’ve assembled a distinguished panel of experts from leading brands and agencies, as well as an industry analyst, to help get at the drivers behind user engagement. By giving examples of of “user engagement nirvana,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And, how do advertisers know if they have reached their target and moved the needle? Don’t miss this informative discussion! Many thanks to our Event Sponsor Many thanks to our Food & Beverage Sponsors Also coming on October 18th— SFAMA Orientation (Free to attend!) New SFAMA members and other interested individuals (professionals, educators, and students) are invited to join us for our SFAMA Orientation meeting. In this session, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45,000 members) and the San Francisco chapter, which serves over 300 members. This session is free to attend. […]... read more →

SIG: Wine Salon (Education + Experience) | October 25

HUB SOMA 925 Mission Street, San Francisco, CA, United States

Date & time: October 25, 2011, 6:30-8:30pm Wine Salon | Song Pairing: Education | Experience This special evening is a Wine Salon with industry experts sharing and demonstrating the unique ways they engage their audience. We will have 3-4 vignettes presented throughout the evening as these industry experts show and tell. This will be a fun, entertaining, educational event for all SF marketers and wine lovers to taste and learn! Randy Caparoso, Bottom Line Editor of Sommelier Journal, a published newspaper, magazine and online wine journalist since 1981, will host a wine pairing with guest winemakers and share how their industry is engaging audiences with the changes in technology and social networks. Avital Ungar, founder and owner of Avital Tours, will demonstrate how she appeals to her audience with her SF food and wine tours. Avital first became serious about the finer points of life while living in Paris and the quaint town of Aix-en-Provence in southern France. Jim Kopp, ACME Wine Marketing, will be pouring two first class, extraordinary wines to guests: the 2009 Bradford Mountain Dry Creek Valley Syrah, and the 2008 Russian Hill Estate Chardonnay. A special musical guest Charlton Lee, violist, and members of the award-winning […]... read more →

NETWORKING ON THE NINES | November 9, 6-8pm

Dada 86 Second Street, San Francisco, CA, United States

Each year, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.” THE NINES was an idea that came from discussions and input from you, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this, the idea of math and marketing was born. Every month, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition, subtraction, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But, rest assured, every month, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers. COST (No Host […]... read more →

Free

Your Marketing Career: Live the Life You Envision | November 29, 6-8:30pm

Publicis SF 2001 The EmbarcaderoThird Floor, Third Floor, San Francisco, CA, United States

  NEW! Our event sponsor VITAMIN T has generously donated a door prize of a KINDLE FIRE. Be sure to bring your business cards to enter the drawing! As the marketing landscape lives in constant change, so does our career path as marketers. Jennifer Remling, Director of Global Recruiting at AKQA and author of “Carve Your Own Road: Live the Life You Envision” will discuss how to navigate your way through the competitive landscape and come out on top on your terms.  Jennifer will share how she progressed from college to a new world of self-discovery, and on to Director of Global Recruiting at AKQA.  She will address: How to reconnect with our passions and expand our own marketing career opportunities Define what you love to do, professionally “Let go and let your career vision evolve,” while opening yourself up to new possibilities Best practices using LinkedIn and other social media to promote yourself and land your dream job Also, the first 25 registrants will receive a copy of Jennifer Remling’s book, Carve Your Own Road: Do What You Love and Live the Life You Envision. Copies of Jennifer’s book will be available for purchase onsite.)   ABOUT OUR SPEAKER […]... read more →

SFAMA and Citrix GoToMeeting invite you to “The Spirit of Giving, a benefit for Toys for Tots” | December 6, 6-8pm

Brickhouse Café 426 Brannan St., San Francisco, CA, United States

SFAMA and Citrix GoToMeeting invite you to The Spirit of Giving, a benefit for Toys for Tots Come join us at the San Francisco Marketing Association’s annual Toys for Tots Holiday mixer, sponsored by CITRIX GoToMeeting. Each year, we partner with the US Marine Corps in their annual toy drive, where they provide millions of toys to under privileged children. Come celebrate the holidays with fellow marketers and our special guests, US Marine Corps. Bring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old. Cost: Free admission with unwrapped gift $15 without gift Date & Time: Tuesday, December 6, 2011 6:00 – 9:00 pm Location: Brickhouse Café 426 Brannan St. San Francisco , CA 94107 Appetizers and beverages provided by our sponsor CITRIX GoToMeeting. About the U.S. Marine Corps Reserve Toys for Tots Program: MISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. GOAL: The primary goal of Toys for Tots is to deliver, through […]... read more →

Free

A Special Interest Group (SIG) for Young Professionals

TBD Soon

SFAMA’s Young Professionals SIG provides a forum for the career enhancement of marketing and public relations practitioners with fewer than five years of experience. Through various career development workshops and networking series, members learn about the industry’s latest development and form relationships with other young professionals, as well as with experienced industry professionals.  Join us for this interactive workshop where you have the opportunity to talk to recruiters who have worked with clients from different work backgrounds and helped them land a job. Date: Tuesday, January 31, 2012 Time: 6pm-8pm Location: Aquent Offices Kearny Street, San Francisco, CA Our Featured Speakers   Denise Hall, Talent Agent at Vitamin T, a division of Aquent Denise matches amazing digital design contractors and consultants with equally amazing opportunities with San Francisco Bay Area agencies and businesses she works with. She specializes in Graphic, Web and Visual Design space and prides herself to keeping up with the latest trends and ever-changing hot skill sets such as UX Design, Mobile Design and Interactive Gaming. The San Francisco Chapter of Women in Games International Meetup is one of the many industry groups where you will find her.   About Vitamin T Vitamin T provides designers, front-end […]... read more →