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The Big Shift: Redefining Marketing in a More Diverse America
Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. Attendees can expect to walk away with: A better understanding on the new “total-market” approach. How to talk to a multicultural audience in a more inclusive and efficient way. We look forward to seeing you on October 8th! Distinguished Panelists Larissa Acosta, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank Larissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic, African American, Asian, LGBTQ, […]... read more →
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