Modern Marketing in the New P2P Collaborative Economy
Sir Francis Drake Hotel 450 Powell St, San Francisco, CA, United StatesFrom AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers. Jeremiah Owyang, founder of Crowd Companies, will present the research that demonstrates corporations have to do much more than simply remain relevant, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation. In this lively discussion with Jeremiah, you’ll learn: What’s causing this sharing movement Which verticals are being impacted the most What are the driving forces –and opposing forces to sharing What is the impact to corporations What companies and marketers must do now to overcome this disruption WHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ WHEN: Tuesday, […]... read more →
Network in Innovation and Style at Herman Miller
Unnamed Venue 2nd Street at King, San Francisco, United StatesJoin the sfAMA to network and mingle with fellow marketers and designers in the beautiful Herman Miller office in downtown San Francisco on November 18th. You will get the opportunity to view Herman Miller’s award-winning furniture and learn how the company uses their energy to design and build a better world around you by improving the places where you work, heal, learn, and live. This is an event you don’t want to miss! Enjoy complimentary appetizers, wine and beer. WHERE: Herman Miller 23 Geary St #900, San Francisco, CA 94108 WHEN: Tuesday, November 18, 2014, 5:30pm – 8:30pm COST: $15 members, $20 non-members Event Sponsor:... read more →
sfAMA Black & White Holiday Party – Supporting the SPCA
General Assembly 225 Bush St, San Francisco, ca, United StatesJoin the sfAMA for a holiday evening to share in the Christmas Cheer, as we celebrate this magical time of year and give back to the community! Bring your colleagues, catch up with old friends, and meet new marketers at General Assembly’s new San Francisco office on Tuesday, December 16th. By attending this event you will be giving back to the San Francisco community: $5 of every ticket sold will go to the San Francisco SPCA* * The sfAMA is very proud to support this organization: The mission of the San Francisco SPCA is to save and protect animals, provide care and treatment, advocate for their welfare and enhance the human-animal bond. Courtesy of the San Francisco SPCA, animals will be available for adoption at the event. Please contact sfAMA for additional details. Dress code: With this year’s focus on supporting the SPCA we encourage you to dress in white, black, and/or red. Enjoy complimentary appetizers, wine and beer. COST: Members: $15 Non-members: $25 WHERE: General Assembly 225 Bush Street, 5th Floor San Francisco, CA 94104... read more →
Digital Marketing Trends for 2015: Beyond Social Media
Weber Shandwick 600 Battery Street.3rd Floor, San Francisco, CA, United StatesKeeping up with the ever-changing landscape of digital marketing is a necessity for every marketer – even if “digital marketing” isn’t in your title. Join us for our annual visit with Charlene Li, Founder of Altimeter Research, New York Times bestselling author and leading authority on digital marketing and social business as she presents the latest research and trends for marketers. Get a jump-start on 2015 and register now! Cash Bar / Light Appetizers WHERE: Weber Shandwick 600 Battery Street San Francisco http://www.webershandwick.com/ WHEN: Tuesday, January 20, 2015, 6:00 to 9:00pm COST: $25 members, $35 non-members SPEAKER: Charlene Li, CEO & Principal Analyst, Altimeter Research http://www.altimetergroup.com/ @charleneli Charlene Li is CEO and Principal Analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, named one of 2008?s best business books. She is one of the foremost experts on social media, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. Charlene is a frequently-quoted expert, having appeared on 60 Minutes, The […]... read more →
Champagne & Bubbles Extravaganza
The Bubble Lounge 714 Montgomery Street, San Francisco, CA, United States
Members Only Cocktail Party @ Romper Room
Romper Room 25 Maiden Lane, San Francisco, CA, United StatesMembers Only – Network in Style Join us on Thursday, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues, The Romper Room. At the event we’ll tell you about some new endeavors we’re about to undertake and let you know about the latest Membership Benefits. Be sure to RSVP as space is limited. And be sure to have your membership number handy as it will be required in order to RSVP. Date: Thursday, March 26, 2015, 6:00 – 8:30 p.m. Where: The Romper Room, 25 Maiden Lane, San Francisco, 94108 Cost: Free to Members (with valid membership number) Appetizers and drink ticket will be provided. Enter your AMA member number in Promotional Code section to receive the $25.00 discount.... read more →
Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
Hult International Business School 1355 Sansome St, San Francisco, CA, United StatesBrand Advocates are your most passionate, loyal, and engaged customers, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet, blog, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn: 3 Ways to engage Advocates 5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales How to measure ROI from Advocate marketing programs A custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive, fast and fun session to see first-hand how it’s done. Light appetizers, wine and soft drinks WHERE: Hult International Business School, 1355 Sansome Street, San Francisco http://www.hult.edu/en/locations/undergraduate/san-francisco WHEN: Tuesday, April 28, 2015, 6:00 to 9:00pm COST: $25 members, $35 non-members SPEAKER: Rob Fuggetta, Founder & CEO, Zuberance http://www.brandadvocatebook.com ; @robfuggetta Rob Fuggetta is a leading authority on brand […]... read more →