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All Eyes on Gen Z: Current Trends and Actionable Insights
A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between 1997 and 2012) are more diverse, more socially conscious, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. Register today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time, what their passions are, and what we need to know today in order to engage with them authentically. See you there! SPEAKERS MaryLeigh Bliss, VP of Content, YPulse | LinkedIn As of VP of Content, MaryLeigh oversees YPulse’s syndicated products, including newsletters, insight articles, over 60 reports annually, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings. […]... read more →
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Digital Marketing Copywriting
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Digital Disruption Part 1: Crafting An Agile Content System
The first installment of our new 3-part event series entitled "Digital Disruption" tackles the fast-paced nature of Content Marketing. DIGITAL DISRUPTION SERIES Part 1: Crafting An Agile Content System Mark your calendars & register for this kickoff on July 22nd at 12pm PT. As a global leader in technology, innovation and software, the Bay Area sparks new realms within the digital space each and every day. With this rapid development, many obstacles can arise without nimble systems in place. Our upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. Our goal is to keep you thinking and thriving in this complex space. Join us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the latest trends, shifts, practices, and challenges in delivering content to meet […]... read more →
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