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Winning in a Multicultural America: A Clorox Case Study
A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.This month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity, Equity, and Inclusion – and addresses how we, as marketers, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. 83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause 68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive 79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads (Source: YPulse, Representation in Action Report, April 2021) Join us for a fireside chat featuring Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, as they outline how Clorox, a global CPG leader in cleaning and food categories, created a vision and strategy that moved beyond silos to develop a more holistic, integrated approach to brand plans, consumer insights, and […]... read more →
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