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AMA Virtual Conference: UX Design & Strategy

UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer. Join us for the free AMA Virtual Conference: UX Design & Strategy on April 5-7, 2022 to hear the latest insights into the UX/UI world, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers, improve your customer experience and test the overall usability of your online presence. Plus, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness. You’ll also have the chance to network with fellow marketers and talk with solutions providers. Registration is free for this event. By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.... read more →

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Digital Marketing Copywriting

Create Impactful Messaging Great marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. This practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and paid advertising. You’ll not only learn how to drive action by using powerful, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read. We’ll also look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers.... read more →

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Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?

Begins at 12pm CST In this age of rapid change, keeping up with consumer beliefs, preferences and values, and reacting in real-time, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? Join NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: What is continuous consumer and market intelligence? Application and benefits to brand health, competitive intel, product innovation, campaigns, trend analysis, crisis management, and customer care How to continuously monitor the market – technologies, data sources, techniques The hierarchy of continuous market intelligence – how successful organizations begin and grow their use... read more →

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Data Driven Marketing – The Next Frontier

Data Driven Marketing has been around for a long time, but how can you expand and further monetize this proven strategy in today’s evolving business climate? Join this free webinar to learn: How to overcome the challenge of “too much data” and how to identify what’s really valuable Recognize the value of Quality over Quantity How companies are currently using our data to power their cutting-edge platforms, tools & services Bonus!  All who register for this webinar will be eligible to win FREE Usage of our Database!... read more →

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Redefining Your Brand Management Strategy

Sessions Air Daily at 10am CST  A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. The solution: A reliable brand management strategy. Join this coffee talk series to learn how to: Build your brand identity Structure your brand management system Apply your brand management strategy to maintain brand integrity Take action to elevate your brand to the next level Fifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series, Friday, April 22, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. Coffee Break Schedule Monday, April 18 Build Your Brand Identity In this session, you’ll learn how […]... read more →

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Demystifying AI – AI Tools You Can Use Today

In this session, participants will learn about low lift, low cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools. Takeaways include: – Inexpensive AI tools you can begin using right now to optimize your marketing strategy. – How to use AI to enhance your processes and make workflows less time consuming. – How to embark upon easy AI and automation experiments.... read more →

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SEO Analytics

Use SEO Tools More Effectively Understanding customer and market trends have never been more critical in today’s constantly changing landscape. But, while we can collect and analyze more marketing and website data than ever, that also comes with its challenges. And when it comes to SEO measurement, many marketers aren’t sure where to get started, what to look at and what to do with the information. This virtual workshop will teach the fundamentals, time-saving automation tips and strategies SEO pros use. Who Should Attend? This training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics, Google Search Console and other tools more effectively. What’s Included 3 hours of live instruction starting at 10:00 a.m. Central Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for six months Plus, collect 3 CEUs Key Takeaways Understand what you must have in place first for an effective measurement and reporting program Learn the top free and paid tools SEO professionals and marketers use for measurement Learn how to take data and findings and communicate them clearly... read more →

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2022 AMA Leadership Summit – An Exclusive Event for AMA Professional Chapter Leaders

Embrace: Uniting Our Community The AMA Leadership Summit is a unique opportunity to reunite and engage with fellow Professional Chapter Leaders to develop your leadership skills, strengthen your chapter and build relationships. Our theme, Embrace, will focus on uniting our community. You’ll get the tools and inspiration to embrace everything it takes to be an impactful volunteer leader—inclusivity, authenticity, teamwork, empathy, self-care and boundaries. We’re excited to help you find your network, your power and your voice while embracing what it means to be an inclusive AMA community.... read more →

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5 Webinar Rules to Break

Begins at 11am PT/1pm CST Webinars. They have been run the same way, for the same purposes, for ages. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be. Attend “5 Webinar Rules to Break” and re-imagine, or just plain reject, old school webinars, to transform your programs in the new year. You will learn: New formats, no formats, any formats Rescheduling the schedule Building your binge-ability (it’s a word) Leads are boring, aim higher It’s time to break some rules and create experiences to meet the expectations of this new world. Register now and learn how.... read more →

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How to Use Social Commerce to Drive Retail Sales

Begins at 12pm CST With sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family, friends, communities, and authentic influencers they follow on social media. Join Sprinklr and Accenture to explore the scale of the change, what’s driving it, the implications for the retail industry, and most importantly, recommendations on developing new shopping experiences to connect in new ways, engage influencers, and increase sales. Topics to be discussed include: Implementing and managing customers’ digital experiences today Collaborating with social platforms to create new shopping experiences to connect and engage with influencers Social commerce challenges and opportunities... read more →