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Does your SEO strategy rely on luck?

Seattle Yacht Club 1807 E Hamlin Street, Seattle, WA, United States

Search engine optimization is a rapidly and ever-evolving field. SEO strategies and initiatives that were once fail-proof may no longer be delivering your desired results. Learn why last year’s approaches to increasing your website traffic won’t give you the same quantity and quality of visitors now. And, more importantly, what to do about it.

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Digital Series: Personalized Messaging and Digital Automation

Marketo 707 17th Street #3600, Denver, CO, United States

Spotlighting a fast-growing marketing automation company in Denver, Marketo has teamed up with the CO AMA to host a panel discussion about personalized messaging across digital platforms. The panel will feature Marketo professionals who will dive into personalized messaging and engagement tactics best practices, as well as digital automation case studies from actual clients. Don’t miss this hot topic event! Breakfast and coffee will be served.

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Coffee & Conversation

Union Station 1701 Wynkoop St, Denver, CO, United States

Are you a marketer who wants to improve your skills while meeting other amazing marketers in the area? Join us for this informal conversation about the Colorado American Marketing Association. We will answer questions and help you determine how the Colorado AMA could be the perfect fit for your professional development and networking goals.  Both members and potential members are welcome. There is no cost to attend.... read more →

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Social Media Optimization

Westin Sacramento 4800 Riverside Blvd. (I-5, Pocket Area), Sacramento, CA, United States

Social Media Strategy Changes Regularly; How Well Are You Keeping Up? Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento's top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us.  With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott's Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement. Speaker Profiles Kachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger. Faith Lopez is a Sacramento […]... read more →

$25.00 - $35.00
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BYOC: Bring Your Own Challenge Networking Event

WeWork 600 California Street 600 California Street 11th Floor, San Francisco, CA, United States

Back by Popular Demand, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event. You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward to seeing you there! Register now as space is limited. Venue Sponsor: We Work Event Sponsor: TriNet Event Sponsor: Liquid Caterers... read more →

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Fast Track Your Career – AMA SF Speed Networking

WeWork Transbay 535 Mission St. 14th Fl, San Francisco, CA, United States

Fast track your career with a night of speed networking hosted by AMA SF! AMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area! AMA Members receive a FREE ticket through March 15th with valid AMA Member ID.  Special thanks to our sponsors:... read more →

Free
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Evolving Role of the Marketer

Fat City Bar & Grill Private Room, 1001 Front Street, Old Sacramento, CA, United States

It's never been a more complicated time to be a marketer From merely placing advertising creative to now having a seat on the executive table, modern marketers must keep pace with social media, customer data, advertising trends, influencer marketing, as well as creating the four P's in a way that conveys effective brand voice. If you're lucky, you have a large team to tackle each of these areas, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more.  Speaker Panel Erika Bjork is an executive with over 23 years of experience in corporate citizenship, interactive marketing, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm, she collaborates with organizations to create and implement a game plan for their brand, culture, message architecture and […]... read more →

$25.00 - $35.00
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AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability

General Assembly 225 Bush St, San Francisco, ca, United States

AMA DOUBLE FEATURE Video Streaming Trends & Using Big Data to Predict Profitability Speakers: Linda Sharp/Becke Broadbent, CRV Tech Jessica Wong, CBSi From Desktop to OTT: Trends in Video Streaming  How are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services, like Hulu, Netflix, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points. Taming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI)  Linda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal, retention rates and sales forecasts by paying attention to what people DO,  as well as what they SAY. A big THANK YOU to General Assembly, our venue sponsor for this event! About Our Event Partner The Insights Association’s Northwest Chapter is a community of marketing researchers, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco, Portland, Seattle and annually in Las […]... read more →