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Redefining Your Brand Management Strategy

Sessions Air Daily at 10am CST  A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. The solution: A reliable brand management strategy. Join this coffee talk series to learn how to: Build your brand identity Structure your brand management system Apply your brand management strategy to maintain brand integrity Take action to elevate your brand to the next level Fifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series, Friday, April 22, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. Coffee Break Schedule Monday, April 18 Build Your Brand Identity In this session, you’ll learn how […]... read more →

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Demystifying AI – AI Tools You Can Use Today

In this session, participants will learn about low lift, low cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools. Takeaways include: – Inexpensive AI tools you can begin using right now to optimize your marketing strategy. – How to use AI to enhance your processes and make workflows less time consuming. – How to embark upon easy AI and automation experiments.... read more →

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SEO Analytics

Use SEO Tools More Effectively Understanding customer and market trends have never been more critical in today’s constantly changing landscape. But, while we can collect and analyze more marketing and website data than ever, that also comes with its challenges. And when it comes to SEO measurement, many marketers aren’t sure where to get started, what to look at and what to do with the information. This virtual workshop will teach the fundamentals, time-saving automation tips and strategies SEO pros use. Who Should Attend? This training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics, Google Search Console and other tools more effectively. What’s Included 3 hours of live instruction starting at 10:00 a.m. Central Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for six months Plus, collect 3 CEUs Key Takeaways Understand what you must have in place first for an effective measurement and reporting program Learn the top free and paid tools SEO professionals and marketers use for measurement Learn how to take data and findings and communicate them clearly... read more →

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2022 AMA Leadership Summit – An Exclusive Event for AMA Professional Chapter Leaders

Embrace: Uniting Our Community The AMA Leadership Summit is a unique opportunity to reunite and engage with fellow Professional Chapter Leaders to develop your leadership skills, strengthen your chapter and build relationships. Our theme, Embrace, will focus on uniting our community. You’ll get the tools and inspiration to embrace everything it takes to be an impactful volunteer leader—inclusivity, authenticity, teamwork, empathy, self-care and boundaries. We’re excited to help you find your network, your power and your voice while embracing what it means to be an inclusive AMA community.... read more →

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5 Webinar Rules to Break

Begins at 11am PT/1pm CST Webinars. They have been run the same way, for the same purposes, for ages. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be. Attend “5 Webinar Rules to Break” and re-imagine, or just plain reject, old school webinars, to transform your programs in the new year. You will learn: New formats, no formats, any formats Rescheduling the schedule Building your binge-ability (it’s a word) Leads are boring, aim higher It’s time to break some rules and create experiences to meet the expectations of this new world. Register now and learn how.... read more →

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How to Use Social Commerce to Drive Retail Sales

Begins at 12pm CST With sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family, friends, communities, and authentic influencers they follow on social media. Join Sprinklr and Accenture to explore the scale of the change, what’s driving it, the implications for the retail industry, and most importantly, recommendations on developing new shopping experiences to connect in new ways, engage influencers, and increase sales. Topics to be discussed include: Implementing and managing customers’ digital experiences today Collaborating with social platforms to create new shopping experiences to connect and engage with influencers Social commerce challenges and opportunities... read more →

AMA SF Externship Academy Summer 2022 Info Session

Gain Marketing Experience this Summer with the AMA SF Externship Academy!The AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 - 15 hours a week. Learn more about the program during our upcoming information session!... read more →

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Social Media Strategy and Proving ROI

Launch Campaigns That Deliver Results Social media is an essential part of every marketing strategy. Whether you work for a large organization or a small business, effective planning and execution of your social media will result in measurable benefits for your brand. In this virtual workshop, you will discover how to update your social media strategy and ensure that your proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results that you’ll be able to interpret and understand. We will also specifically focus on proving the return on investment (ROI) of your social media activity. For years, ROI on social media marketing activity has been notoriously difficult to measure and track. But improvements to marketing attribution tools offered by the social networks themselves and third-party tools have resulted in more brands joining the dots and proving ROI from their social activity beyond direct sales and conversions. This workshop will guide you through how to use social media marketing attribution tools to track your activity and put together an effective report. Who Should Attend? This workshop is for mid-level marketing generalists and social media managers […]... read more →

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How to Strengthen your ABM Strategy Using Impactful Sending

Begins at 12pm CST In today’s digital world, where the majority of the focus has shifted to online and hybrid experiences, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022, as we shift to a hybrid work world, to put buyers first, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations, build deep relationships, and drive revenue with your top tier high value accounts? During this session, Alex Ortiz, CMO of Sendoso, will share proven, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting. Specifically, you will learn about: The shift in the ABM landscape The six building blocks of a successful ABM strategy How to create a differentiated approach to engage top-level accounts How to use gifting to build relationships with your top tier accounts Real-world customer stories of successful ABM sending campaigns... read more →

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Adobe & AWS – Top Strategies to Deliver Personalized Customer Experiences

Begins at 12pm CST  Customer expectations have evolved significantly over the past decade and continue to advance at a rapid pace. Consumers have come to expect connected digital-first customer journeys and highly personalized experiences. To meet these evolving expectations, marketing leaders need to leverage technologies that can deliver a digitally transformed customer experience across every single customer touch point, from any location, and on any device. With Adobe and Amazon Web Services (AWS), marketing teams are equipped with agile, cloud-based solutions to digitally transform every stage of the customer experience, from acquisition to retention. In this webinar, we’ll uncover: What’s driving digital customer experiences today and what your business needs to succeed Top innovations that drive consumer engagement and personalized experiences recently revealed at Adobe Summit How companies are using streamlined processes and workflows to deliver content in real-time How Adobe Experience Manager & AWS deliver high-value and relevant experiences to your end-customers... read more →