Working Better Together: Moving from “yes, but” to “yes, and”
WeWork Embarcadero Center 2 Embarcadero Center 8th FL, San Francisco, CA, United States**This event is for senior level marketers ONLY Working Better Together Moving from “yes, but”, to “yes, and” Is saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication? Working Better Together is a fun, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques, communication science, and management theory, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop, we will focus on: · Team building — embracing the principle of “making your partner look good” · Collaboration — cultivating trust in teams through applied improvisation · Communication — developing collective narratives that will drive your team Applied improvisation has been embraced in many fields such as healthcare, leadership, technology, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan, Kat Koppett, and Keith Johnstone, this workshop offers a dynamic experience to inspire working better together. GUEST SPEAKERS Mallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.... read more →
AMA SF Marketing Leadership Forum
Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United StatesWe are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17, 2018, as we bring together top executives from Netflix, Lyft, MyFitness Pal, and VF Corporation to discuss the hottest topics, trends, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights, communications, digital innovation, leadership, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat! Panelists: • Adrien Lanusse – VP of Global Consumer Insights at Netflix • Samantha Goldman – Head of Marketing for Lyft Business • Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face, Vans, Timberland, Nautica, and Wrangler) Moderator: Tara-Nicholle Nelson, CEO of TCI and former VP, Marketing at MyFitness Pal... read more →
Incite Brand Marketing Summit West
San Francisco, USAVMA Design Conference 2018
Bespoke 845 Market Street, Westfield SF Centre / 4th Fl, San Francisco, California, United StatesAn official event of San Francisco Design Week Visual Media Alliance presents a full-day conference featuring stories of design across all media held during the 2018 San Francisco Design Week. Come and be inspired by creative thinkers, fascinating speakers, exhibitors, and industry experts. Everything from knowing when to apply a “less is more” approach to jump-starting inspiration and designing for impact to finding consistency within your brand and harnessing the power of storytelling (and so much more) is on offer in these jam-packed, leading-edge sessions. Lunch will be served and exhibitors will be on-hand throughout the day to showcase the latest design industry technology. Special group rates are available for parties of 8 or more, contact Laura Vargas at VMA, 415-495-8242.Customer Service concerns and/or questions, please contact VMA, 415-495-8242 To enter Bespoke before 10 am - check out map: here MORE INFORMATION http://designconf.vma.bz/ SPEAKERS + TALKS KELLI ANDERSON Artist, Designer, Tinkerer, and Author of "This Book is a Planetarium" and "This Book is a Camera Pop-Up Book""The Hidden Talents of Everyday Things" JESSICA BELLAMYGRIDS: The Grassroots Information Design StudioFounder & Infographic Designer"Good Work Deserves Good Design: Social Entrepreneurship and the Adobe Creative Residency" EMILY MEINHARDTGoogleArt Director"Talking with Pictures" STEVE DECKERZooka CreativeCEO"Designing the Future" […]... read more →
Capitalize on the Emerging Trends in Communications
Galvanize - San Francisco (SoMa) 44 Tehama Street Room - Townhall, San Francisco, CA, United StatesJoin us on June 20th at Galvanize as we explore Emerging Trends in Communication. TrendKite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising. We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media. Attendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite! AGENDA Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact Be at the innovative forefront – PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix Let’s talk budgets – Align your goals with the C-Suite’s to increase their interest & investment in earned media Learn from marketing’s digitization – Hear tips & tricks from the experts who […]... read more →
AMA SF Enters its 80’s!
The Village 969 Market Street, San Francisco, CA, United StatesThe AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us! Indulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss! Make sure to brush up on your 80s tunes, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?! Venue Sponsor: A big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party! Photography Sponsor: Event Sponsor: Thank you, Marbles Found Event Production!... read more →
2018 Nonprofit Marketing Conference: Call for Proposals
Washington, DC 2401 M Street, NW, Washington, DC, United StatesCall for Topics Now Open Are you ready to share your success story at the 2018 AMA Nonprofit Marketing Conference? The AMA is looking for presentations that best demonstrate how a nonprofit organization achieved success, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other leaders in the nonprofit field can learn from and subsequently leverage in their own work. Emphasis will be placed on selecting presentations imparting advanced level knowledge and skills, and on those with the most unique approaches and strongest measures of success. Approximately 300 attendees represent a wide variety of nonprofit organizations: large, small, national, local, member associations, museums, schools, universities, charities, health care, government, etc. In addition, attendees will be demographically diverse and represent mostly advanced nonprofit marketing practitioners. Lastly, some attendees have fundraising in their job description, but many do not. Most attendees are focused on promoting their services, programs, or causes through integrated marketing strategies, and the majority do so on a limited budget. The conference takes place July 16-18, 2018 in Washington, D.C. The deadline to submit your topic proposal is January 29, 2018.... read more →
sponsorshipX
Whistler, CanadaCome get inspired at sponsorshipX - a fully-immersive conference experience that gathers sponsorship and marketing pros from around the world. This year, we’ve partnered with Crankworx, the world’s largest mountain biking festival, so you can experience the power of sponsorship firsthand in beautiful Whistler, Canada. Participate in engaging sessions at the top of the mountain, get VIP access to Crankworx events, and connect with your industry peers on our group adventures including mountain biking, ziplining, hiking and more. Join our top-tier speakers including Ricardo Fort, VP of Global Sports Partnerships at Coca-Cola, Pamela Hollander, VP Consumer Marketing at Allstate, and Dan Fleetwood, VP of Global Sponsorships at SAP as they provide their expert opinion on the future of the industry. Learn more and get geared up here.... read more →
How to Win at Google AdWords & Analytics
Meehan Digital 1540 Market Street, #100, San Francisco, CA, United StatesNeed measurable, highly-qualified web traffic for your site? Who doesn’t! Then, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity. This session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO, SEM, growth marketing, analytics and social media and will aid you in optimizing your brand’s approach. Featured Speakers: Ryder Meehan Ryder is a 14-year veteran of online acquisition experience across all digital channels, He has managed digital marketing teams at Samsung Mobile, Fossil, Tatcha, and Razorfish. Ryder launched Meehan Digital in May of 2017, an online marketing agency offering SEO, SEM, growth marketing, analytics and web design services. Danny Ng A technical marketer with 10 years of SEO, SEM, analytics and social media advertising experience, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting […]... read more →