Join us on June 20th at Galvanize as we explore Emerging Trends in Communication. TrendKite, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF), are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy. With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media. Attendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite!  AGENDA Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact Be at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix Let’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media Learn from marketing’s digitization – Hear tips & tricks from the experts who […]... read more →

The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us! Indulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss! Make sure to brush up on your 80s tunes, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!     Venue Sponsor: A big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party! Photography Sponsor: Event Sponsor: Thank you, Marbles Found Event Production!... read more →

Need measurable, highly-qualified web traffic for your site? Who doesn’t! Then, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity. This session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO, SEM, growth marketing, analytics and social media and will aid you in optimizing your brand’s approach. Featured Speakers: Ryder Meehan Ryder is a 14-year veteran of online acquisition experience across all digital channels, He has managed digital marketing teams at Samsung Mobile, Fossil, Tatcha, and Razorfish. Ryder launched Meehan Digital in May of 2017, an online marketing agency offering SEO, SEM, growth marketing, analytics and web design services. Danny Ng A technical marketer with 10 years of SEO, SEM, analytics and social media advertising experience, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting […]... read more →

Oakland is growing quickly, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!

Presented by the American Marketing Association San Francisco Chapter Event Details Registration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm | Speakers: Dan Gordon, Founder Gordon Biersch Brewing Company Marc Pomerleau, Creative Strategy Vice President at Freeman Company Kyle Wong, CEO Pixlee Rob Fuggetta, Founder & CEO Zuberance Moderator: Olivia Christian Panel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. Please Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint, one of the questions will be, what do you think is next in Disruptive Marketing? This event is open to anyone interested in Marketing and Branding; you don't need to work directly in the industry to enjoy some great […]... read more →

Are you trying to get a foot in the door in the field of marketing? Or, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps, on us. The American Marketing Association San Francisco is looking for smart, talented, responsible people that are interested in: – Business development / sponsorships – Business development / memberships – Marketing and Communications – Email marketing – Graphic design – Branding – Programming – Event planning and production Please reserve your spot by registering for a free ticket.... read more →