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The Complex World of Data

Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business Ever wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business. With more than 25 billion gigabytes of data produced every day, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex, there are several key trends that are shaping the marketplace that could impact your organization. Structured data, unstructured data, online, offline, geolocation, ecommerce, domestic, global, social media, enhanced B2B and B2C buying intentions, exhaust data, IoT – the list goes on and on…. In this webinar, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business. Join Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends, the critical value of data, and […]... read more →

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Future-proofing your MarTech Stack

Looking to upgrade your marketing tech stack, but don’t know where to start? In this session, we’ll break down the foundations of modern martech strategy, including: How martech can be used to advance numerous goals across your product lifecycle Pros & cons of common tech stack types Top use cases across a few of the top martech categories for digital transformation – including attribution, UA platforms, marketing automation, product analytics and CDPs... read more →

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AMA SF Summer Social

Spark Social - Look for the AMA SF Sign at the “The Porch” 601 Mission Bay Boulevard North, San Francisco, CA, United States

Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and AMA SF Members.What better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks, beer and fun!Join the American Marketing Association San Francisco (AMA SF) and friends on Thursday, August 18th for an in-person summer social.Meet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene. $10 Tickets or FREE for members with pre-registration.Consider joining AMA SF to take advantage of special member pricing! Buy your ticket today!... read more →

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AMA Virtual Conference: Nonprofit & Cause Marketing

Despite all the challenges nonprofit marketers face, you continue to find new ways to pivot and reimagine your work so you can positively impact society. At the free AMA Nonprofit & Cause Marketing Virtual Conference, we’ll help you keep the momentum moving into the future. You’ll learn how to reach new audiences while staying authentic, on budget and collaborating more efficiently across teams. Gain insight and expertise from some of the top minds in the nonprofit community. You’ll leave inspired by the latest best practices and strategies that can make the most effective use of your time and money. Registration is FREE for this event! By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.... read more →

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AMA Marketing Management Bootcamp

Expedited Pathway to Prepare for the PCM® Exam Marketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career. Over two weeks, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities. What's Included Four live sessions starting at 10:00 a.m. CTAugust 23, 25, 30 and September 1Five on-demand sessionsAccess to all session recordings for six monthsFree PCM® Marketing Management certification exam (up to a $349 value!)Plus, there is limited capacity to ensure access to the instructor.... read more →

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7 Ways to Reach your Niche with Content Marketing

From standing out from the crowd and strengthening brand loyalty, to better optimizing your marketing budget, there are many advantages to focusing your content marketing on a niche audience. Join Lenox Powell, Content Director at Semrush, to discover smart approaches to niche content marketing, including: Addressing the challenge of targeting keywords with low search volume Finding topics likely to resonate with your niche audience Examples of successful niche content marketing strategies... read more →

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Reskill and Upskill Your Workforce: Unleashing Your Team’s Digital Superpowers

Medill Professional MS in IMC Program Free Workshop Don’t miss this exciting opportunity to hear marketing trailblazer and Medill Senior Lecturer Jonathan Copulsky share insights to help employers upskill their workforces, making them more agile, risk-resilient and experimental. The discussion will also explore how employees can navigate new terrain in the context of their digital environments. In this live online presentation, you will: Learn the four critical building blocks that define digital maturity Learn how to assess your own organization’s digital maturity Learn how best to take advantage of new and emerging technologies Gain a deeper understanding of how organizational congruence is essential to digital maturity... read more →

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CDP Use Cases With BlueConic

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is: What use cases can I implement with a customer data platform? Join this coffee talk series to hear about real-world examples of how companies in the Retail, CPG, TelCo, and Finance industries use a CDP to drive transformational growth and increase revenue. During this series, BlueConic’s Principal Customer Success Managers, Nicky Peterse and Khurram Moiz, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about: Building a first-party data asset through direct to consumer (DTC) initiatives Implementing and optimizing cross-channel customer lifecycle marketing Packaging audience insights to monetize data while providing customer value Eliminating barriers to data access for analytics and data science teams Coffee Break Schedule Monday, September 12 CDP Use Cases for Retail: A Chat with Experts The retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on […]... read more →

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Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4

Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. Unfortunately, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Welcome to the ultimate email showdown. Join this session, led by Kate Adams, SVP of Marketing at Validity, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox. She’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy. During this session, you’ll learn: The current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond Strategies to deliver more personalized, email experiences that win clicks and conversions Dynamic content tactics to drive engagement directly within your emails Which consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want... read more →