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Storytelling through Marketing Research

2CV Inc 460 Bush St, San Francisco, CA, United States

Storytelling is as old as humanity itself. With the growth of social media, brands have an even greater responsibility to craft a strong story that can be told irrespective of the channel or occasion. Yet too often, stories are seen as something that is outward facing. Our event, ‘Storytelling in Market Research’ brings together industry experts and thought leaders to share how they use storytelling in marketing research to captivate and inspire both internal and external clients, yielding better products and better strategies.   In this session, we will discuss how to craft a narrative in a research context. Each panelists will discuss the role of a strong narrative in the reception and integration of research results. Storytelling 101 –  2CV Andrew Hansiger: Creative Director/Copywriter Andrew Hansinger is a New York and San Francisco Creative Director and Copywriter, specializing in user experience and brand strategy. A writer, first and foremost, his approach to creative direction is that of telling brand narratives. The art of telling stories in the digital space must always be one that intrigues an audience and moves them to action. Strong brands are simply well told stories and consumers will always naturally respond to these stories. Lauren […]... read more →

SIG: Social Marketing 101 – Social Advertising

ING Direct San Francisco Cafe 101 Post St, San Francisco, CA, United States

SIG: Social Marketing 101 – Social Advertising: What works on Twitter, Facebook and Linked-In Over the past few years, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works. About the Speaker: Maya Grinberg is the Social Media Manager at Wildfire Interactive. In this role, she maintains external company communications, including writing its blog, creating and distributing its marketing newsletters, managing its Twitter and Facebook accounts, and creating content for its website. She is also a contributing author to a number of social marketing publications, including the Huffington Post, Social Media Examiner, and Social Media Today. Prior to joining Wildfire, Maya was a strategy consultant for IBM, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. […]... read more →

QR Codes – They are everywhere!

ING Direct San Francisco Cafe 101 Post St, San Francisco, CA, United States

QR CODES! They are everywhere! Are they just a trend? Or do they have a practical application to help grow and effectively market ones business? Jeff Gottschalk, CEO of GottyCode sides with the latter! Join the SFAMA for this “Can Not Miss” event on how to effectively use QR Codes in your organization!   Here is what we will cover:  – What is the History and Technology behind QR Codes? – How do QR Codes fit into marketing trends in future marketing trends? – Adoption rates of QR Codes – Specific QR Code Campaign types – Take away the 6 “Must Have” tips when putting together a QR Code Campaign – Learn about specific strategies in tons of different vertical markets, both B2C and B2B!  Including:  Consumer goods Retail Hospitality Professional service firms  Sports Marketing Education  and more!  – See specific, successful case studies on how National Brands have utilized QR Code Campaigns – Lean how to measure a great ROI with QR Code Campaigns As we all know, mobile marketing is one of the most rapidly growing marketing channels in the world. This is a tremendous opportunity to learn how QR Codes fit into the puzzle!   About the speaker: […]... read more →

The End of Business as Usual with Brian Solis

Hult International Business School 1355 Sansome St, San Francisco, CA, United States

The End of Business as Usual with Brian Solis Brian Solis, award-winning author of Engage and his latest book, The End of Business as Usual, documents the rise of connected consumerism and the role people play in the future of business. In this presentation, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations, disruptive technology, innovative business models, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision, strategy, and objectives. Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.   Every paid attendee will receive a copy of his latest book  “The End of Business As Usual” Links: http://www.altimetergroup.com http://www.EndofBusiness.com http://www.bit.ly/engage2   […]... read more →

Modern Brand Warfare

Resource Interactive - North Tower, 6th Floor 303 2nd St, San Francisco, CA, United States

Technology Evangelist — Robert Scoble Join us August 21st | 6pm — 8pm Location: Resource Interactive 303 Second St, North Tower, 6th Floor San Francisco, CA 94107 Robert Scoble is a leading blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. Financial Time’s lists him as one of the top 5 most influential Twitter users and TIME lists Scoble for having one of the 140 Best Twitter Feeds of 2011. Scoble currently works for Rackspace and the Rackspace sponsored community site Building 43.... read more →

SfAMA – Entrepreneurs & Marketing Mixer

ING DIRECT Café 101 Post St, San Francisco, CA, United States

Are you an entrepreneur?  Do you work at a start up?  Come join the SfAMA’s Start Up Night, a networking event for entrepreneurs, start up aficionados, and marketers alike.  The night will begin with open networking and drinks followed by courageous entrepreneurs taking center stage and pitching their ideas to the crowd!  Free admittance, register early for free drinks.  If you would like to pitch yourself or your company, please email – brian.kerr@sfama.org... read more →

Free

Start Up Marketing Gurus – Panel Event

Sir Francis Drake Hotel 450 Powell St, San Francisco, CA, United States

Come listen to first-person experiences of marketers in the Bay Area’s hottest start ups.  Moderator, Jascha Kaykas-Wolff, CMO of Mindjet, will be interviewing directors of marketing from Taskrabbit, Getaround, and Totango on their marketing programs to gain insight on successful start up marketing.  Moderator BIO Jascha Kaykas-Wolff, CMO, Mindjet Jascha Kaykas-Wolff – Jascha oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations.  Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world’s largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft’s MSN and Windows divisions and the Yahoo! commerce business unit. Kaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier, California. @kaykas Fb. me/kaykas Linkedin.com/in/jaschak Panelist Bios Jessica Scorpio, Founder & Director of Marketing, Getaround Jessica Scorpio – Jessica is Founder & Director of Marketing at Getaround, the leading marketplace for peer-to-peer car rentals that empowers people to safely share cars by the […]... read more →

SFAMA Social Mixer

Minna Gallery 111 Minna, San Francisco, CA, United States

Interested in a night of engaging convo at an uber hip art gallery in SF? We thought so! Please join SFAMA (San Francisco American Marketing Association), entrepreneurs, start up aficionados, and marketers alike for drinks and awesome food from the infamous Nico’s Tacos. Swing by after work on October 16th and expand your network! The fall mixer is being held at 111 Minna Gallery (hint: extremely hip SF hot spot) from 6pm-8pm and is a great place for you to network with some of the finest from the Bay Area’s marketing community. Don’t worry… it’s not one of those stuffy mixers — so bring your fun friends! Industry insiders or not, they will thank you for it. Where: 111 Minna Gallery, 111 Minna Street, San Francisco 94105 When: Tuesday, October 16th Time: 6:00pm- 8:00pm Why: Because you won’t want to miss it!... read more →

Think Big, Global Brand Experiences

ING DIRECT Café 101 Post St, San Francisco, CA, United States

Ever been at a conference, eating in a restaurant, or simply at home playing video games and think – this is brilliant! Who created this? Now is your opportunity to meet the people behind the innovation and hard work – they join SFAMA on Tuesday, October 23rd for “Think Big, Global Branding Experiences”  Come meet and learn from the exceptional mind of Daniel Pinkham, Vice President and Senior Creative Director of The Kenwood Group ( http://kenwoodgroup.com ) No matter the size of your business or level of marketing experience, the “Think Big” principle will resonate! Please join SFAMA for an evening to experience the modern innovation of mighty marketers! Daniel Pinkham Vice President & Senior Creative Director The Kenwood Group Daniel is a partner of the Kenwood Group, a creative production agency.  As senior creative director, Daniel has been responsible for the creative behind product launches and events for Adobe such as their CS6 launch and their annual user conference, Adobe MAX.   Daniel has worked on projects involving some of the bay area’s most prominent tech companies such as Square Enix, HP, Symantec, VMware, and NetApp.   maigi / 123RF Stock Photo... read more →