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Off-Page SEO Fundamentals for Marketers

Improve Your Website SEO Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site. This training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways Learn how your site is doing from an off-page perspective compared to your competitorsUnderstand activities you can do to get effective, legitimate backlinks to your site and contentLearn about free, low-cost and premium tools and resources What’s Included 3 hours of live instruction starting at 10:00 a.m. CentralInteractive Q&A and hands-on exercisesResources, tips and best practicesOn-demand access for three monthsPlus, collect 3 PCM® CEUs... read more →

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Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy

What is your strategy to re-engage with your audience? To enhance your content strategy, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content. Hear from NetBase Quid about using TikTok, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out: How to use emerging social trends to inform your strategy What to look for from key audience segments and their interests How to use popular organic content to inform your media strategy... read more →

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How to Write a Marketing Plan

Build and Implement A Strategic Marketing Plan It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. This plan is also integral to aligning key stakeholders and gaining forward progress on marketing initiatives. In this virtual workshop, you will learn how to create a marketing plan that outlines clear objectives and strategies. You’ll learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. To get the most out of this workshop, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example, what are all of your current marketing tactics, and how effective do you believe them to be? Key Takeaways Learn how to document your Target ProfileDiscover how to assess the […]... read more →

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The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement

As marketers and event planners, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes, that’s easier said than done. Regardless of if it’s an in-person, virtual, or a hybrid event, it all starts with the agenda! By leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience. In this webinar, we’ll explore the new narrative around choice and optionality in your experiences and share with you: New ways to rethink agenda design Best practices that give attendees a choice and a voice The role of data before, during and after the event And more…... read more →

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2022 AMA Collegiate Summit

A Brand New Virtual AMA Collegiate Experience! The 2022 AMA Collegiate Summit, taking place September 30-October 15, 2022, enhances undergraduate students’ professional development by connecting them with marketing leaders and providing students with the connections, guidance, advice, and information they need to launch a career in marketing. Participants will hear from industry professionals through keynote presentations, panels, breakout sessions, and facilitated small group discussions with their peers and Cluster Facilitators. Participants will leave AMA Collegiate Summit with a better understanding of their future path and how to work toward the marketer that they aspire to become. Full agenda & speaker list coming soon!... read more →