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Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape

How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth?How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? Join the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT, 3pm ET) in celebration of Women’s History Month, where we host executives from Peloton, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders, and have the opportunity to ask questions. Join us to explore: How marketing and audience engagement strategies are shifting, and impacts to the marketing mix What obstacles companies are facing and how they are addressing them The most important things marketing leaders are focused on, and what are they doing differently now How brands can be “emotionally relevant” given current environment What upcoming trends marketers need to know about and follow What kinds of skills leaders are looking for when hiring and building their teams See you there! SPEAKERS Katy Romero, Head of Marketing, Peloton Corporate Wellness |LinkedIn |Peloton Katy Romero is a marketing […]... read more →

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Reimagine Marketing Research: The Rise of Research Technology

Begins at 12pm CST Marketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation, Steve Mast, EVP – Platform at Schlesinger Group, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help. Join this webinar to find out how.... read more →

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AMA Marketing and Sales Bootcamp

Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience One of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet, the classic lack of cultural, strategic and operational alignment between sales and marketing is quite addressable and actionable! The AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing, selling and sales management, or both, the Bootcamp will dive deep into expert-facilitated, hands-on, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. Key Takeaways Explore the differences between marketing and sales, and understand the “what, how, and why” of the classic suboptimization that can easily result. Pinpoint specific areas of misalignment […]... read more →

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Phone Call Conversations: The Secret to Digital Marketing Success in 2022

It sounds crazy, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind. Join the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers. We’ll explain: Why calls are a more valuable marketing goal than clicks How brands optimize digital marketing to drive more valuable calls Marketing strategies for better call experiences and conversion rates What data to capture from calls and how to use it to transform your ROI... read more →

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AMA Virtual Conference: UX Design & Strategy

UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer. Join us for the free AMA Virtual Conference: UX Design & Strategy on April 5-7, 2022 to hear the latest insights into the UX/UI world, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers, improve your customer experience and test the overall usability of your online presence. Plus, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness. You’ll also have the chance to network with fellow marketers and talk with solutions providers. Registration is free for this event. By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.... read more →

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Digital Marketing Copywriting

Create Impactful Messaging Great marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. This practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and paid advertising. You’ll not only learn how to drive action by using powerful, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read. We’ll also look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers.... read more →

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Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?

Begins at 12pm CST In this age of rapid change, keeping up with consumer beliefs, preferences and values, and reacting in real-time, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? Join NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: What is continuous consumer and market intelligence? Application and benefits to brand health, competitive intel, product innovation, campaigns, trend analysis, crisis management, and customer care How to continuously monitor the market – technologies, data sources, techniques The hierarchy of continuous market intelligence – how successful organizations begin and grow their use... read more →

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Data Driven Marketing – The Next Frontier

Data Driven Marketing has been around for a long time, but how can you expand and further monetize this proven strategy in today’s evolving business climate? Join this free webinar to learn: How to overcome the challenge of “too much data” and how to identify what’s really valuable Recognize the value of Quality over Quantity How companies are currently using our data to power their cutting-edge platforms, tools & services Bonus!  All who register for this webinar will be eligible to win FREE Usage of our Database!... read more →

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Redefining Your Brand Management Strategy

Sessions Air Daily at 10am CST  A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. The solution: A reliable brand management strategy. Join this coffee talk series to learn how to: Build your brand identity Structure your brand management system Apply your brand management strategy to maintain brand integrity Take action to elevate your brand to the next level Fifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series, Friday, April 22, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. Coffee Break Schedule Monday, April 18 Build Your Brand Identity In this session, you’ll learn how […]... read more →

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Demystifying AI – AI Tools You Can Use Today

In this session, participants will learn about low lift, low cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools. Takeaways include: – Inexpensive AI tools you can begin using right now to optimize your marketing strategy. – How to use AI to enhance your processes and make workflows less time consuming. – How to embark upon easy AI and automation experiments.... read more →