Start Up Marketing Gurus – Panel Event

Sir Francis Drake Hotel 450 Powell St, San Francisco, CA, United States

Come listen to first-person experiences of marketers in the Bay Area’s hottest start ups.  Moderator, Jascha Kaykas-Wolff, CMO of Mindjet, will be interviewing directors of marketing from Taskrabbit, Getaround, and Totango on their marketing programs to gain insight on successful start up marketing.  Moderator BIO Jascha Kaykas-Wolff, CMO, Mindjet Jascha Kaykas-Wolff – Jascha oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations.  Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world’s largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft’s MSN and Windows divisions and the Yahoo! commerce business unit. Kaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier, California. @kaykas Fb. me/kaykas Linkedin.com/in/jaschak Panelist Bios Jessica Scorpio, Founder & Director of Marketing, Getaround Jessica Scorpio – Jessica is Founder & Director of Marketing at Getaround, the leading marketplace for peer-to-peer car rentals that empowers people to safely share cars by the […]... read more →

Social Success Stories From The Retail Trenches

Sir Francis Drake Hotel 450 Powell St, San Francisco, CA, United States

Social Media Trends for 2013 featuring Charlene Li

Hult International Business School 1355 Sansome St, San Francisco, CA, United States

Join us for our annual visit with one of the premier thought-leaders in social media, and learn how you can start applying future trends now to build and enhance your marketing strategy. About the speaker: Charlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association, as well as The Poynter […]... read more →

Mobile Marketing:It’s Changing Everything

Resource Interactive 303 2nd St, San Francisco, CA, United States