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How to Use Social Commerce to Drive Retail Sales

Begins at 12pm CST With sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family, friends, communities, and authentic influencers they follow on social media. Join Sprinklr and Accenture to explore the scale of the change, what’s driving it, the implications for the retail industry, and most importantly, recommendations on developing new shopping experiences to connect in new ways, engage influencers, and increase sales. Topics to be discussed include: Implementing and managing customers’ digital experiences today Collaborating with social platforms to create new shopping experiences to connect and engage with influencers Social commerce challenges and opportunities... read more →

AMA SF Externship Academy Summer 2022 Info Session

Gain Marketing Experience this Summer with the AMA SF Externship Academy!The AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 - 15 hours a week. Learn more about the program during our upcoming information session!... read more →

Free

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Social Media Strategy and Proving ROI

Launch Campaigns That Deliver Results Social media is an essential part of every marketing strategy. Whether you work for a large organization or a small business, effective planning and execution of your social media will result in measurable benefits for your brand. In this virtual workshop, you will discover how to update your social media strategy and ensure that your proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results that you’ll be able to interpret and understand. We will also specifically focus on proving the return on investment (ROI) of your social media activity. For years, ROI on social media marketing activity has been notoriously difficult to measure and track. But improvements to marketing attribution tools offered by the social networks themselves and third-party tools have resulted in more brands joining the dots and proving ROI from their social activity beyond direct sales and conversions. This workshop will guide you through how to use social media marketing attribution tools to track your activity and put together an effective report. Who Should Attend? This workshop is for mid-level marketing generalists and social media managers […]... read more →

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How to Strengthen your ABM Strategy Using Impactful Sending

Begins at 12pm CST In today’s digital world, where the majority of the focus has shifted to online and hybrid experiences, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022, as we shift to a hybrid work world, to put buyers first, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations, build deep relationships, and drive revenue with your top tier high value accounts? During this session, Alex Ortiz, CMO of Sendoso, will share proven, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting. Specifically, you will learn about: The shift in the ABM landscape The six building blocks of a successful ABM strategy How to create a differentiated approach to engage top-level accounts How to use gifting to build relationships with your top tier accounts Real-world customer stories of successful ABM sending campaigns... read more →

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Adobe & AWS – Top Strategies to Deliver Personalized Customer Experiences

Begins at 12pm CST  Customer expectations have evolved significantly over the past decade and continue to advance at a rapid pace. Consumers have come to expect connected digital-first customer journeys and highly personalized experiences. To meet these evolving expectations, marketing leaders need to leverage technologies that can deliver a digitally transformed customer experience across every single customer touch point, from any location, and on any device. With Adobe and Amazon Web Services (AWS), marketing teams are equipped with agile, cloud-based solutions to digitally transform every stage of the customer experience, from acquisition to retention. In this webinar, we’ll uncover: What’s driving digital customer experiences today and what your business needs to succeed Top innovations that drive consumer engagement and personalized experiences recently revealed at Adobe Summit How companies are using streamlined processes and workflows to deliver content in real-time How Adobe Experience Manager & AWS deliver high-value and relevant experiences to your end-customers... read more →

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Social Media Copywriting

Create Attention-Grabbing Copy Great marketers know that copy is the heart of impactful social media. It is the key to grabbing and engaging your audience. At this virtual workshop, you will learn how being creative with your words can translate into engagement across all the key social channels. Whether it’s sharing insights on LinkedIn or explaining a beautiful image on Instagram, we’ll review best practice examples from different industries and unpack what works and why. Who Should Attend? This workshop is for digital marketers looking to improve engagement among their social channels. What’s Included 3 hours of live instruction starting at 10:00 a.m. Central Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for six months Plus, collect 3 CEUs Key Takeaways Learn how to use post copy in places like Instagram and Facebook to grab attention and engage your audience Understand the power of conversational media in places like Twitter Learn how to use copy on images in story posts across TikTok and Instagram... read more →

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Key Insights on How Marketers Are Navigating Data, Analytics, and Privacy in the Digital-First Era

Begins at 12 PM CST  Join Salesforce for a dive into insights from 2,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase, and rules and norms around privacy take hold, effective use of data is becoming central to marketing success. Attendees will learn: How marketers are re-defining their roles in the digital-first era How marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection How marketers use data to drive growth and optimize customer experiences Key trends in how marketers are improving cross-channel data preparation and analysis... read more →

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The State of Search 2022 — A 360-Degree Analysis

Begins at 12 PM CST The state of search marketing is constantly shifting, and nothing rocked it more than the pandemic. Join this free webinar to get data-backed insights into: Demand shifts during the pandemic Google updates and their impact on the web User behavior and search intent SEO changes Make sure you have the latest data so you can craft a winning growth strategy in 2022 and beyond. Join us live to hear from the experts!... read more →

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The Power of Modern, Scalable Content Management System

Begins at 12pm CDT In today’s digital-first world, customer expectations are higher than ever and delivering seamless, engaging digital experiences quickly is imperative to success. Fast-growing City National Bank understands the importance of leveraging the right CMS to do so. Join us to hear from Kavin Mehta, Vice President, AEM Portfolio Manager, on how City National Bank uses an agile, industry-leading CMS solution to establish a digital foundation that supports its growth, achieve faster time-to-market, and drive compelling experiences — positively impacting the customer experience and the bottom line. In this webinar, discover how City National Bank unlocks the potential of Adobe Experience Manager Sites to: Accelerate content velocity with powerful user-friendly tools, no IT support necessary Easily and efficiently create, manage, and deliver exceptional digital experiences that scale Achieve business growth, improve customer engagement, and increase ROI... read more →

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JM Webinar for Marketing Professionals

Listen to leading professors and gain actionable insights based on peer-reviewed scientific studies published in the Journal of Marketing. Date: May 17, 2022 Time: 1:00 PM – 2:00 PM (Eastern) Click Here to Register for the Webinar “How to Conduct Marketing Research with Quasi-Experiments“ Quasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior, firm behavior, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use. This webinar will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences, regression discontinuity, instrumental variables, propensity score matching, synthetic control, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings […]... read more →