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Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape
Google Community Space 188 The Embarcadero, Entrance is on the Bay Side of the Building, San Francisco, CA, United StatesThe market research industry is evolving. Here’s your chance to learn what’s new, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy. As marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission! PANEL Moderator: Jamin Brazil, CEO and Cofounder of HubUx Jamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative […]... read more →
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California’s New Privacy Regulations: What Marketers Need to Know Now
General Assembly San Francisco 225 Bush Street, San Francisco, CA, United StatesIs your organization ready for CCPA? The California Consumer Privacy Act (CCPA) becomes law on January 1, 2020. Since California represents over 12% of the US population and is one of the world's largest economies, everyone needs to pay attention. Our expert panel will help you: See the big picture. Figure out whether your business or clients are impacted. Get insights into how to help your business or clients comply. Understand how executives, IT and sales/marketing can work together. Although it sounds like a nuisance, and it can be a challenge, CCPA can be a boon for organizations that do it right - particularly in this time of consumer mistrust. Please join the AMA SF to get the insights you need to apply these critical regulations to your or your clients' business. PANEL Raj Raghavan. CEO @ Credio Raj Raghavan is the CEO of Credio, Inc. Credio, Inc. is focused on privacy with an emphasis on data protection. Credio, Inc. is proud to champion women in privacy movement. Raj has spent the last 20 years helping large corporations protect their digital assets while enabling business transformation. Raj believes in a balance of cybersecurity and privacy with business impact to ensure the […]... read more →
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