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2022 AMA Marketing and Public Policy Conference

The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change As we reach towards a new normal, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful, positive change, focusing on ways to reduce structural disparities, advocate for sustainability and harness the power of social change. The COVID-19 pandemic has significantly impacted lives and livelihoods with consumers, businesses and policy-makers grappling with job security, finances, caregiving, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally, inequity is highlighted with limited vaccine access available to many developing countries. Going forward, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them.... read more →

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Copywriting for SEO

Grow Traffic From Organic Search To appear in more Google search results, we all know we need to create more high-value content for our target audience. But where do we start finding out what these people want, what Google puts on that all-important first page and how to get these people to our website? This hands-on workshop will answer these questions and more, showing you how to grow your traffic from organic search and what to do with these new visitors to your website to maximize ROI on your hard work.   Who Should Attend? This workshop is for digital marketers looking to grow traffic, authority and loyalty for their company.   What’s Included 3 hours of live instruction starting at 10:00 a.m. Central Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for six months Plus, collect 3 CEUs Key Takeaways Learn how to grow traffic from organic search by writing the content that Google wants Understand how to optimize the appearance of your company on search engine results pages to maximize brand awareness and clicks Make the most of this extra traffic to your website, converting it into leads and sales... read more →

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4 Outdated Email Practices & How to Modernize your Email Marketing Program

Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. TUNE IN LIVE on Wednesday, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson, two Email Strategists from Validity, as they discuss 4 common email marketing practices that may be hurting you more than helping you, and the steps you can take to supercharge your email program and drive more conversions. You will learn how to: Deliver better, more personalized email campaigns by incorporating subscriber feedback and engagement signals “Level Up” your email creative strategy by leveraging machine learning and AI Measure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers Don’t wait – save your spot today! ... read more →

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AMA Virtual Conference: Marketing in Higher Education

Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing can play a role in decision making. Join us for this free event as we dig in to answer these questions and more. This virtual event is a chance to spend time with those who share your challenges, questions and goals. You’ll also have the chance to network with fellow marketers and talk with solutions providers. Registration is free for this event. By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.... read more →

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How to Write a Powerful Creative Brief

Save Time and Inspire Creativity Great advertising and communications campaigns start with great creative briefs, but it’s often easier said than done. Mediocre briefs lack the clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, inspiration and efficiency. In this hands-on workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. Key Takeaways Understand the real purpose of creative briefs Optimize your creative development process for less creative rework Learn how to develop the heart of your strategy before writing the brief Learn how to proficiently write each creative brief component See real-world creative brief examples Collect tools, templates and best-practice frameworks to immediately apply   What’s Included 3 hours of live instruction starting at 10:00 a.m. Central Interactive Q&A and hands-on exercises Resources, tips and best practices On-demand access for three months Plus, collect 3 CEUs... read more →

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Making Virtual Events and Webinars the Best Performing Marketing Channel in your Arsenal

Virtual events and webinars enhance convenience, enable compelling customer experiences and have the potential to deliver engagement data of enormous value. But is this opportunity being fully exploited? Are marketers missing out on ways to unlock new forms of value from these critical customer engagements? How can marketing and sales work together to maximize opportunities as buyer needs continue to evolve? Glisser founder and former multi-time CMO Mike Piddock will explore how marketers can optimize the audience experience from virtual events and webinars to maximize lead and revenue generation, improve pipeline and enhance customer insight. You’ll learn: How virtual attendee behavior and expectations have shifted – and how event formats must respond How to incorporate webinars into an end-to-end demand generation program Examples of how enterprise companies are improving engagement levels (and as a result) ROI from their virtual events The future of virtual events, meetings and webinars – embedded into a brand’s own digital environment... read more →

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How to Design an Effective Brand Tracker, with Procter & Gamble

Do you know how consumers feel about your brand, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? Successful brands use tracking research to monitor brand performance, product usage and attitudes, and consumer behavior over time to make informed decisions that guide marketing strategies in the future. Join quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking, a framework for how to design an effective brand and campaign tracker, how you can leverage automation for a more efficient approach to gathering and analyzing your data, and how Proctor & Gamble leverages tracking insights to drive business strategies.... read more →

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2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact

The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association, University of Illinois Chicago Business School, and Colorado State University’s Center for Marketing and Social Impact, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. Are you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. Conference Co-Chairs Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis  Co-hosted by Transformative Consumer Research, the University of Illinois at Chicago, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.... read more →

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Marketing Strategy Meets Wall Street Conference

Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12, 2022. The conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world, beginning with the 2009 conference at Emory University, Atlanta. Subsequently followed by conferences in Boston University (2011), Goethe University Frankfurt (2013), Singapore Management University (2015), American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing, accounting and finance and start to close the gap between research in these three areas. In recent years, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models, assessing returns to marketing, or examining the right metrics, but creating the right combination of analytics, research and business case-based findings to guide both effective strategy and implementation. At the same time, the rise of new channels, such as the internet and mobile communication, and the increasing importance of […]... read more →

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2022 AMA Summer Academic Conference

Light in the Darkness: Marketing’s Role in Driving Positive Change The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behaviors, and firm strategies. Beyond reacting to the ongoing changes and challenges, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future. Academic Placement Based on research done across the academic community to better support the evolving needs related to the Marketing PhD job market, AMA recommends moving the job market from Summer to Fall starting in 2022. We encourage you to read the statement from the AMA Academic Council for details on the research, reasoning, and recommendations, including conducting first-round interviews through video-conferencing. Virtual-only sessions take place on August 9.... read more →