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Jingle, Mix & Mingle Holiday Party with AMA SF & PRSA SF
100 Van Ness 100 Van Ness Ave,, 2ND FLOOR CLUB ROOM, San Francisco, CA, United StatesOur Annual Jingle, Mix and Mingle Fundraising Holiday Party hosted by the AMA SF & PRSA SFThere are so many reasons to celebrate this holiday season and we are excited to bring together our marketing and PR professionals and friends for an evening of fun!Join the Public Relations Society of America San Francisco Bay Area (PRSA-SF), American Marketing Association San Francisco Bay Area (AMA SF), and our sponsors on Friday, December 10th for a chance to get together and toast each other in person.Enjoy an open bar, holiday inspired hors d’oeuvres, great music, roulette, and most importantly, great company! Consider joining PRSA SF or AMA SF to take advantage of special member pricing.WHERE: 100 Van Ness Ave. 2ND FLOOR CLUB ROOMWHEN: Friday, December 10th, 2021, 6PM – 10PM PTPRICING: $70 per person for non members; $40 for members of either organizationsProof of vaccination will be required.Thanks to our sponsors for this event: Platinum Sponsors:JMAC PR LCICalhoun & CompanyBosparGold Sponsor: ForstaPRSA-SF Chapter Sponsors:Business Wire Cision Disclaimer : AMA SF takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time, AMA SF meetings are following any/all state and county COVID-19 guidelines for meetings and events in San […]... read more →
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Digital Marketing Maturity for Higher Education
Digital marketing encompasses many different disciplines that are vital to the success of today's higher education institutions. The most effective marketing leaders are not only able to optimize their teams, processes, technology, data and story, but evolve their strategies over time to drive clearer outcomes. Join Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department's digital marketing maturity and learn actionable ways to make measurable improvements. Featuring: Rob Zaebst, Higher Education Industry Advisor, Salesforce Eric Greenberg, Senior Director, Marketing Operations and Strategy, The Wharton School, University of Pennsylvania... read more →
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How to Write a Strategic Plan
Create a Clear Long-Term Strategic Plan Marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects. So, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? In this virtual workshop, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. If you are a brand/marketing manager, marketing director, or VP/GM, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy, client or business development role, you will not only learn frameworks to help plan and grow your agency, but you’ll also learn the key language and concepts you can use to work better with your clients. Key Takeaways Understand the strategic planning process most brands follow […]... read more →
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Celebrating Female Mentors and Scholars in Marketing Academia
Begins at 12PM CST The Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. Join us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.... read more →
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Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape
How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth?How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? Join the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT, 3pm ET) in celebration of Women’s History Month, where we host executives from Peloton, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders, and have the opportunity to ask questions. Join us to explore: How marketing and audience engagement strategies are shifting, and impacts to the marketing mix What obstacles companies are facing and how they are addressing them The most important things marketing leaders are focused on, and what are they doing differently now How brands can be “emotionally relevant” given current environment What upcoming trends marketers need to know about and follow What kinds of skills leaders are looking for when hiring and building their teams See you there! SPEAKERS Katy Romero, Head of Marketing, Peloton Corporate Wellness |LinkedIn |Peloton Katy Romero is a marketing […]... read more →
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Reimagine Marketing Research: The Rise of Research Technology
Begins at 12pm CST Marketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation, Steve Mast, EVP – Platform at Schlesinger Group, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help. Join this webinar to find out how.... read more →
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AMA Marketing and Sales Bootcamp
Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience One of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet, the classic lack of cultural, strategic and operational alignment between sales and marketing is quite addressable and actionable! The AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing, selling and sales management, or both, the Bootcamp will dive deep into expert-facilitated, hands-on, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. Key Takeaways Explore the differences between marketing and sales, and understand the “what, how, and why” of the classic suboptimization that can easily result. Pinpoint specific areas of misalignment […]... read more →
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Phone Call Conversations: The Secret to Digital Marketing Success in 2022
It sounds crazy, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind. Join the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers. We’ll explain: Why calls are a more valuable marketing goal than clicks How brands optimize digital marketing to drive more valuable calls Marketing strategies for better call experiences and conversion rates What data to capture from calls and how to use it to transform your ROI... read more →