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January 2018

GDPR Roadmap for Marketers: Getting your Organization Primed for Compliance

January 16 @ 12:00 pm - 1:00 pm

Few marketers are truly prepared for the General Data Protection Regulation (GDPR) - an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject. The GDPR will have a significant impact on marketers and comes with steep fines - up to 4% of global revenues - once enforcement begins on May 25, 2018. Join the CEOs of Cardinal Path and Lytics as they decode the regulation and…

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Structured Content- A Marketer’s Secret Weapon

January 12 @ 12:00 pm - 1:00 pm

Content marketers publish hundreds of content assets a year- everything from advertisements, blogs, briefs, emails, news releases, presentations, training materials, videos, webinars, social posts, and more. But when writing content for marketing, we have to keep in mind that users will access our content through a wide variety of channels, across different platforms, and will likely only scan content and see fragmented bits and pieces of what we’ve written. Marketers can actually use this to their advantage by writing content…

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December 2017

How to Use Social Insights to Build a Content Strategy

December 20, 2017 @ 12:00 pm - 1:00 pm

What if your strategy could be more than an updated version of last year’s. What if it could be built with insights culled from a holistic view of your audience; a rich data set that’s a like a veritable crystal ball illuminating the most relevant topics, time of day and even type of content that engages your audience. We figured out how. Now we want to share it with you.

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Product Marketing Community: San Francisco 2017

December 15, 2017 @ 8:30 am - 4:00 pm
San Francisco, San Francisco
San Francisco, CA 00000 United States
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About the Product Marketing Community San Francisco Conference: Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth in the Digital Era”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments. Why Should You Attend? As if the networking isn’t enough, we’ve…

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Effective Marketing Writing – 2017 – Chicago, IL

December 7, 2017 @ 8:30 am - December 8, 2017 @ 4:30 pm

Engaging and Moving Readers to Action You face a triple threat as a marketing writer. The messages you craft need to be extremely clear, instantly engaging and relevant across an array of formats from websites and email to sales sheets and tweets. Consistently meeting these responsibilities can even challenge the skill set of excellent writers. The AMA Effective Marketing Writing Training Series event is a two-day workshop where you’ll get hands-on help to make sure your writing makes an impact.

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Global Growth Marketing Conference 2017

December 6, 2017 @ 2:00 pm - December 7, 2017 @ 8:00 pm
Fairmont San Francisco, 950 Mason St.
San Francisco, CA 94108 United States
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Our partner — Growth Marketing Conference — has a Special 25 % discount for you on their big Global Growth Marketing Conference 2017 show, December 6-7 in San Francisco! It’s the only event dedicated to teaching what it actually takes to move your growth needle — no filler, no fluff — so you can start hitting the growth numbers you know you deserve. The Global Growth Marketing Conference 2017 Agenda just went live! Discover our hands-on, tactical workshops like: Advanced User Acquisition Advanced Conversion and Onboarding Advanced Retention and Monetization B2B Growth Tactics Mobile Growth Check out…

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Advocamp

December 6, 2017 @ 7:30 am - December 8, 2017 @ 1:00 pm
Hyatt Regency, 5 Embarcadero Center
San Francisco, CA United States
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Advocamp: The biggest customer engagement, experience and advocacy event of the year. Join 1,000 customer-obsessed business leaders over 3 days (Dec. 6-8 in San Francisco)) to learn how to delight your customers and turn advocacy into a sustainable competitive advantage. Advocamp is a global business gathering focused on one transformational idea: the future belongs to companies that develop and mobilize advocates as their primary goal. It’s the only conference in the world that celebrates the culture of customer love and advocacy while also providing you the tools you need to transform your customer obsession into a defined business strategy. Attend Advocamp to explore new models of customer engagement aimed at developing and mobilizing advocates - delivered by some of the brightest minds and most experienced leaders and practitioners.

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Jingle Mix & Mingle with AMA SF and PRSA

December 5, 2017 @ 5:30 pm - 8:30 pm
Monroe, 473 Broadway
San Francisco, CA 94133 United States
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AMA San Francisco (AMA SF) and Public Relations Society of America (PRSA) team up to celebrate the season, co- hosting this year’s Jingle Mix & Mingle! Get in the holiday spirit with your friends at AMA SF and PRSA at a special holiday party to benefit our neighbors in the North Bay! Mingle in one of San Francisco’s hottest lounges with marketing, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your…

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November 2017

2017 Wrap Party: BYOC…Bring Your Own Challenge

November 30, 2017 @ 5:00 pm - 7:30 pm
WeWork Embarcadero Center, 600 California St. 11th Floor
San Francisco, CA 94109 United States
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This event is open to senior level marketers. The Executive Circle of the American Marketing Association SF presents: Wrap Party: BYOC...Bring Your Own Challenge You don’t have to bring your own bottle — we supply the libations and light bites. Need new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy? Just bring any marketing challenge you face and end the year with fresh ideas. Come to an informal and fun exchange of ideas, resources, and solutions with fellow senior marketers. We look forward…

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Harnessing the Power of AI: Mission Critical Considerations

November 16, 2017 @ 6:00 pm - 8:30 pm
General Assembly San Francisco, 225 Bush Street 5th Floor - Library
San Francisco, CA 94104 United States
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Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai's potential. We'll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We've invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it's adopted by agencies and brands. These two sessions will offer…

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