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September 2017

September Soiree on the Bay

September 21 @ 6:00 pm - 8:30 pm
Hotel Vitale – 5th Floor Plaza Terrace, 8 Mission Street
San Francisco, CA 94105 United States
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Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos - beer, wine & seasonal delicacies - on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin! Soiree Gift Giveaway courtesy of Swift Corporate Apparel &…

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Personas: From Worthless to Priceless – Managing personas to make a difference

September 19 @ 6:00 pm - 8:30 pm
Google Community Space, 188 The Embarcadero
San Francisco, CA 94105 United States
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A “buyer persona" can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention. But in practice, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact. What’s the difference between the two? Bringing lessons from different perspectives, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer…

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2017 AMA Annual Conference

September 11 @ 12:00 pm - September 13 @ 4:30 pm

Caesars Palace, Las Vegas. This event is packed with speakers who are driving change at companies including Starbucks, Facebook, Leo Burnett Group, LinkedIn and more. They’ll cover topics like marketing, social media, branding, digital media and SEO. Get inspired and be prepared to move your organization to new heights.

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August 2017

How to Build Trust in a Digital World

August 30 @ 6:00 pm - 8:30 pm
Google Community Space, 188 The Embarcadero
San Francisco, CA 94105 United States
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Join us for hosted hor d'oeuvres, beer & wine as we dive deep into the trust in the digital world. Trust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data, we are still challenged as marketers by how to best employ that…

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2017 Summer AMA Conference

August 4 @ 7:30 am - August 6 @ 12:15 pm

In San Francisco. The AMA's largest academic conference for marketing scholars, faculty, and doctoral students. Summer AMA is the perfect conference to interact with senior and emerging scholars from around the world.

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The Future CMO: Building the Path for Millennials

August 3 @ 6:00 pm - 8:30 pm
94 Natoma St, 94 Natoma Street #200
San Francisco, CA 94105 United States
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This event is open to AMA SF's Executive Circle Group Members and other senior level marketers. Did you know that Millennials represent more than half of the workforce today? To grow your team, and your organization, you need to understand how to identify the talent who can add value to the company, how to get the most from this generation, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that…

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AMA 2017 Academic Placement Career Fair

August 3 @ 8:00 am - August 6 @ 12:00 pm

At the San Francisco Marriott Marquis. The industry's largest job fair offers the opportunity to interview and connect in person at the Summer Career Fair.  Attended annually by over 130 schools and 200 candidates. The industry's largest job fair offers the opportunity to interview and connect in person at the Summer Career Fair.  Attended annually by over 130 schools and 200 candidates.

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July 2017

Meet the Stars of the New American Marketing Association of SF

July 26 @ 6:00 pm - 8:30 pm
Twenty Five Lusk, 25 Lusk St.
San Francisco, CA 94107 United States
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Meet the stars of the new American Marketing Association, San Francisco Chapter Board of Directors and find out what we've planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d'oeuvres at Twenty Five Lusk. Based in the heart of SOMA, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event -…

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2017 AMA Nonprofit Marketing Conference

July 10 @ 8:00 am - July 12 @ 12:00 pm

The 2017 AMA Nonprofit Marketing Conference call for proposals is now open! We are looking for presentations that best demonstrate how a nonprofit organization achieved success, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other leaders in the nonprofit field can learn from and subsequently leverage in their own work. Emphasis will be placed on selecting presentations imparting advanced level knowledge and skills, and on those with the most unique…

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June 2017

2017 Marketing and Public Policy Conference

June 1 @ 5:00 pm - June 3 @ 5:00 pm

The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations. Tweet with us at #AMAPublicPolicy

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